Heavy Duty, Area Sales Manager - New England Territory

Dorman Products; Colmar (PA); On-site; USD 89,000 - 131,000; Full time

Job summary

Dorman Products, a leading provider of aftermarket automotive parts, is seeking a Dayton HDArea Sales Manager to cover our warehouse distributors in the assigned territory. This road-warrior role requires travel and a strong ability to build relationships with customers, drive sales, and promote product lines.

The role emphasizes collaboration with dealers and technicians, a strategic mindset for inventory deployment, and representing Dorman at events while contributing to business plan

Qualifications

• Bachelor's degree preferred in business, automotive technology or related field.
• 5+ years of applicable experience in sales or field management.
• Experience with wholesale distributors and technicians preferred.

Responsibilities

• Drive sales, profitability and awareness of Dorman Products with mid-sized traditional customers in the assigned territory.
• Develop new distribution and optimize inventory/deployment with current and potential customers.
• Maintain relationships with accounts to ensure proper presentation and promotion of Dorman products.
• Represent Dorman at customer events with regular contact and engagement.
• Support pull-through activities such as training, market blitzes and changeovers as needed.
• Provide market feedback on competitive risks and new product ideas to corporate.

Skills

Sales experience

Presentation skills

Remote work mindset

Education

Bachelor's degree in business or related field

Tools

Microsoft Office Suite

Job description

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty and specialty vehicle products. Today, we have more than 3,800 employees across 29 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Reaching a revenue of $2.13 billion in 2025, Dorman is publicly traded under the stock ticker DORM.

Everyone who works at Dorman is called a Contributor. We need everyone, regardless of role and experience, to contribute to our success. That means everyone has a unique ability to make an impact on the business. We encourage all our Contributors to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

The Dayton HDArea Sales Manager (ASM) is the primary sales contact for all assigned warehouse distributors within their area of responsibility, and secondary contact for all assigned jobbers. In order to best serve our customers in the assigned territory, this contributor should be centrally located within an area that typically spans multiple cities or states. This is a road warrior position that may require travel outside of the assigned area based on business needs.

Primary Duties

• Drive sales, profitability and awareness of Dorman Products with mid-sized traditional customers, within the assigned territory, in support of business plan achievement.
• In order to increase sales,wWorkwith current and potential customers to gain new distribution andoptimize inventory/deploymentwithin existing categories.
• Maintainrelationships with assigned accounts to make sure that Dorman's products are properly presented and promotedateach customer.
• Maintain regular contact withcustomers and represent Dorman atcustomer events.
• Occasionally assistwith pull through support such assales/counterperson training,market blitzes and changeovers.
• Eyesand ears in the field and proactively communicate any competitive risks, opportunities and new product Ideas back to corporate.
• Other duties as assigned.

Qualifications

• High level of competency with the Microsoft Office Suite.
• Self-starter that thrives in remote office environment.
• Fact based competitive selling experience and strong presentation skills.
• Travel Requirement: Ability to travel 50% or more of the time, including weekend travel as needed.
• Physical Requirement:Capability to lift20 pounds.
• Working Conditions: While performing the duties of this job, the employee is regularly required to reach, swivel, carry items from one building to another, and speak and actively listen.Noiselevel is usually moderate.

Education / Experience

• Bachelor's degree in business, automotive technology or a related field preferred
• 5+ years of applicable experience
• Prior experience working with WDs, Jobbers, or Technicians preferred.

The US base salary range for this full-time position is $88,500 to $131,400. This role is also eligible for a bonus. The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com

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