Healthcare Tech GTM & Integrated Marketing Lead

Harris Computer; West Virginia; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Career growth

Medical/dental/vision benefits

Vacation & personal days

401K & Life insurance

Stock options

Community involvement

Flexible work arrangements

Job summary

MEDHOST, a division of Harris Computer, is seeking a hands-on B2B marketer to bring healthcare technology solutions to market. This remote role in the United States involves up to 10% travel and requires leading product marketing, integrated campaigns, and sales enablement across teams.

You will translate complex healthcare technology into clear value propositions and orchestrate go-to-market programs, using AI and data insights to optimize marketing outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field preferred, or equivalent experience.
• 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution.

Responsibilities

• Support go-to-market strategies and product launches with messaging, assets, channels and timelines.
• Translate product capabilities and market needs into clear value propositions and audience-focused messaging.
• Collaborate with R&D, Sales, Customer Success and stakeholders to understand product direction and market opportunities.
• Develop and execute product marketing and sales enablement deliverables including launch materials and sales tools.
• Write and edit marketing communications for clarity, persuasion, and brand fit.
• Apply generative AI for research, ideation, content development and workflow optimization.
• Plan and execute integrated marketing initiatives across web, email, search, social and events.
• Support website content, SEO and AI visibility (AEO/AIO) and improve landing pages.

Skills

B2B marketing

Product marketing

Integrated marketing

Digital marketing

Go-to-market

AI proficiency

Writing & messaging

SEO & analytics

CRM & marketing automation

MS Office & productivity tools

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM systems

Marketing automation platforms

Content management systems

Analytics tools (GA, etc.)

Job description

MEDHOST, a division of Harris Computer, is seeking a hands-on B2B marketer to bring healthcare technology solutions to market. This remote role in the United States involves up to 10% travel and requires leading product marketing, integrated campaigns, and sales enablement across teams.

You will translate complex healthcare technology into clear value propositions and orchestrate go-to-market programs, using AI and data insights to optimize marketing outcomes.