Healthcare Social Media Content Producer

ADP, Inc.; Hot Springs (AR); On-site; USD 42,000 - 64,000; Full time

Job summary

Healthy Connections in Arkansas is seeking a Social Media Content Producer to craft engaging, accurate health content across Facebook, Twitter, Instagram, LinkedIn, and emerging channels. You will translate medical information into accessible narratives, working with healthcare professionals and marketing teams to support health initiatives.

The role requires a bachelor’s in a related field, experience in healthcare content, strong analytics, HIPAA familiarity, and the ability to manage content

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Health, Journalism, or a related field.
• Proven experience producing content for social media platforms, preferably within the healthcare or social assistance sectors.
• Strong understanding of social media analytics tools and content management systems.
• Excellent written and verbal communication skills with the ability to simplify complex health information.
• Familiarity with healthcare regulations such as HIPAA and ethical standards in health communication.
• Expertise in Social media, including but not limited to, TikTok, Instagram, YouTube, Facebook, Twitch, Snapchat, X (formerly Twitter), and LinkedIn.

Responsibilities

• Develop, produce, and manage high-quality multimedia content including videos, graphics, and written posts tailored for platforms such as Facebook, Twitter, Instagram, LinkedIn, and emerging social channels.
• Collaborate with healthcare experts to ensure all content is medically accurate, up-to-date, and compliant with relevant regulations and privacy standards.
• Monitor social media trends, audience engagement metrics, and feedback to continuously refine content strategies and maximize reach and impact.
• Coordinate with cross-functional teams including marketing, public relations, and patient advocacy to align messaging and campaign objectives.
• Manage content calendars, schedule posts, and respond to audience interactions in a timely and professional manner to build community and trust.

Skills

Social media analytics tools

Content management systems

Written and verbal communication

HIPAA compliance

Multilingual capabilities

Video production

Education

Bachelor’s degree in Communications, Marketing, Public Health, Journalism, or a related field

Tools

Adobe Creative Suite

Job description

Healthy Connections in Arkansas is seeking a Social Media Content Producer to craft engaging, accurate health content across Facebook, Twitter, Instagram, LinkedIn, and emerging channels. You will translate medical information into accessible narratives, working with healthcare professionals and marketing teams to support health initiatives.

The role requires a bachelor’s in a related field, experience in healthcare content, strong analytics, HIPAA familiarity, and the ability to manage content