Healthcare Sales (Market) Liaison

Respire Homecare Services; Madison (WI); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

Health, dental & vision insurance

401(k) with employer match

Life insurance

Paid time off

Commission-based pay

Job summary

Respire Homecare Services in Madison, WI seeks a Market Liaison to drive growth by promoting durable medical equipment and respiratory services within an assigned regional territory. You will build and maintain relationships with referral sources, hospitals, physicians, and other healthcare partners to expand service offerings.

The role requires strong relationship-building, industry knowledge, and the ability to lead strategic business development and operational oversight of respiratory

Qualifications

• Requires 5 years in the DME/healthcare industry.
• DME sales and marketing experience preferred.
• RCP or RRT credential preferred.
• Established relationships within the healthcare community preferred.
• Excellent communication across all levels of healthcare organizations.
• Proficiency with CRM platforms such as Salesforce.com and standard business software.

Responsibilities

• Build relationships with referral sources and clients professionally.
• Develop new business opportunities and expand referrals.
• Negotiate with referral source organizations with leadership support.
• Manage respiratory product categories and ensure qualification, documentation and billing compliance.
• Monitor market trends and competitors to support territory growth.
• Maintain CRM records and perform territory analyses.
• Represent the company at industry events and partner meetings.
• Pursue continuing education to stay current in the field.

Skills

DME sales

Healthcare experience

Public speaking

CRM proficiency

Referral development

Education

High school diploma

Associate's degree preferred

Bachelor's degree preferred

Tools

Salesforce

Brightree

Apacheta

Job description

About Respire

Respire Homecare Services provides comprehensive, compassionate, and personalized home care services for patients and their families by fostering an environment that balances both the needs of our employees and the needs of the company through open communication, teamwork, trust, and mutual respect.

About Respire

Respire Homecare Services provides comprehensive, compassionate, and personalized home care services for patients and their families by fostering an environment that balances both the needs of our employees and the needs of the company through open communication, teamwork, trust, and mutual respect.

We embrace change and the opportunity it brings to establish and administer sound policies, rules and practices that treat employees with dignity and equality.

Our focus is on delivering patient centered home care services while being committed to recruiting, developing, rewarding, and retaining our most valuable resource – our employees.

About The Role -

The Market Liaison is responsible for driving business growth by promoting the Company’s durable medical equipment (DME) products and respiratory services within an assigned regional territory. This role develops and maintains strong relationships with referral sources including hospital systems, case managers, physicians, advanced practice providers, respiratory management teams, sleep labs, transitional care facilities, LTAC facilities, hospice organizations, and other healthcare partners.

The Market Liaison serves as a key representative of the Company in the community, supporting referral development, strengthening existing partnerships, and identifying opportunities for service expansion. This position works closely with leadership to align territory strategy, referral activity, and reporting with organizational growth.

This role requires strong relationship-building skills, industry knowledge, professionalism, and the ability to manage both strategic business development and operational oversight of respiratory product lines.

What You’ll Do

• Build and maintain strong relationships with referral sources and clients while representing the Company in a professional, courteous manner in all interactions.
• Develop new business opportunities within the target market and strengthen existing referral partnerships to maximize referral potential and expand product offerings.
• Participate in negotiations with referral source organizations and collaborate with leadership to support strategic business development initiatives.
• Manage respiratory product categories including ventilators, cough assist devices, supplies, and related equipment, ensuring qualification requirements, documentation, and billing compliance are met.
• Monitor market trends, competitor activity, new products, service offerings, and delivery practices to support territory growth and business strategy.
• Maintain accurate records of sales and marketing activities including daily call reports, work plans, territory analyses, engagement tracking, and CRM documentation using Salesforce.com or similar systems.
• Resolve customer complaints by investigating issues, coordinating solutions, reporting patient outcomes, and making recommendations to leadership for service improvement.
• Represent the Company professionally at industry events, networking opportunities, and manufacturer partner meetings to enhance public image, strengthen partnerships, and identify new opportunities.
• Maintain professional and technical knowledge through continuing education, seminars, professional publications, and participation in relevant industry organizations.
• Support compliance, accreditation, and performance improvement initiatives by participating in inspections, surveys, reporting misconduct or unethical activity, and contributing to the Company’s Performance Improvement program.

What You’ll Bring

• High school diploma or equivalent required; Associate’s or Bachelor’s degree in Sales, Marketing, Healthcare Administration, or a related field preferred.
• Five (5) years of experience in the DME, home health, or healthcare industry required; DME sales and marketing experience strongly preferred.
• RCP or RRT credential preferred.
• Established professional relationships within the healthcare community and referral network preferred.
• Strong knowledge of respiratory services, durable medical equipment, and third-party payer policies.
• Excellent public speaking, presentation, and provider engagement skills with the ability to communicate effectively across all levels of healthcare organizations.
• Strong interpersonal, organizational, time management, and territory management skills with the ability to work independently and drive results.
• Proficiency with CRM platforms such as Salesforce.com and standard business software including email, internet, and word processing applications.
• Proficiency with Brightree, Apacheta, CRM platforms, and standard business software including email, internet, and word processing applications.

WHY YOU’LL LOVE WORKING HERE

• Mission-driven culture focused on whole-person wellness and dignity
• Opportunities for career growth within the company
• Competitive pay and comprehensive benefits package:
  • $75,000 base salary plus commission, offering significant earning potential. Commission is paid monthly, with typical monthly payouts ranging from $3,000–$5,000+, and no cap on your total commission earnings!
  • Health, dental & vision insurance
  • 401(k) with employer match
  • Life insurance
  • Paid time off