Healthcare Marketing & PR Director

Arlington Gardens Care CenterHEIGHTS in; Fort Worth (TX); On-site; USD 85,000 - 150,000; Full time

Job summary

PACS Group in Fort Worth, TX is seeking a Marketing/Public Relations leader for a healthcare facility. The role plans, directs, and evaluates marketing programs to increase census while ensuring accurate, privacy‑compliant information to residents, families, and the community.

The position requires a Bachelor’s degree or equivalent and at least five years of healthcare marketing/PR experience. You will collaborate across departments and manage materials, media relations, and the department

Qualifications

• Bachelor’s Degree or equivalent required; healthcare marketing experience preferred.
• Minimum five years marketing/public relations experience in healthcare; degree with experience accepted.
• Proficiency in Microsoft Office Suite required.

Responsibilities

• Maintain current listing of all resident care employee phone numbers.
• Plan and direct marketing and public relations programs to increase census and provide community with accurate information about the facility and its services.
• Develop and maintain written policies and procedures governing release of information with privacy compliance.
• Assist directors in developing and using marketing policies; foster cross‑department collaboration.
• Coordinate with news media to share positive developments, programs, or promotions.
• Prepare and manage the department budget in collaboration with the Administrator.
• Ensure accuracy of all public materials and internal communications.
• Coordinate internal communications via bulletin boards, newsletters, and meetings.
• Support activity and social services in developing resident programs and publications.

Skills

Marketing/Public relations experience

Excellent communication

Education

Bachelor’s Degree or equivalent

Five years healthcare marketing/PR experience accepted in lieu of degree

Tools

Microsoft Office Suite

Job description

PACS Group in Fort Worth, TX is seeking a Marketing/Public Relations leader for a healthcare facility. The role plans, directs, and evaluates marketing programs to increase census while ensuring accurate, privacy‑compliant information to residents, families, and the community.

The position requires a Bachelor’s degree or equivalent and at least five years of healthcare marketing/PR experience. You will collaborate across departments and manage materials, media relations, and the department