Healthcare Marketing & Admissions Liaison

Smithfield Manor Rehabilitation and Healthcare Center; Smithfield (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plan

Paid Time Off

Supplemental Insurance

Employee Discounts

On-Demand Pay

Professional Development

Job summary

Smithfield Manor Rehabilitation and Healthcare Center is seeking a dynamic Hospital Liaison to drive growth and improve admissions through relationship-building with families and healthcare partners. You will develop marketing strategies, coordinate with clinical and administrative teams, and ensure smooth admissions processes.

This role values initiative, professionalism, and a patient-centered approach. Join a team that emphasizes compassionate care, growth opportunities, and a supportive work

Qualifications

• Experience in healthcare marketing and admissions, preferably in a skilled nursing facility.
• Strong interpersonal and communication skills.
• Knowledge of state and federal admissions regulations.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency with digital marketing tools and CRM systems.
• Understanding of Medicaid, Medicare, and private insurance processes.
• Flexibility to attend events and meetings outside regular business hours as needed.
• Strong organizational and multitasking abilities.

Responsibilities

• Develop and implement marketing strategies to increase awareness and occupancy.
• Cultivate and maintain strong relationships with healthcare professionals, community organizations, and referral sources.
• Maintain active credentialing status with the facility’s credentialing vendor.
• Collaborate with interdisciplinary teams to assess and prioritize potential admissions.
• Conduct facility tours for prospective residents and families, providing information about services and amenities.
• Manage the admissions process, including pre-admission assessments, insurance verification, and completion of paperwork.
• Oversee creation of marketing materials (digital and print), ensuring regulatory and branding compliance.
• Utilize digital marketing channels, including social media, to enhance online presence.
• Monitor and analyze key performance indicators for marketing and admissions efforts, providing data-driven improvement recommendations.
• Support smooth resident transitions by collaborating with internal teams.
• Stay informed on industry trends, regulatory changes, and competitor activities.
• Assist in planning and development efforts across facility operations alongside other department directors.

Skills

Healthcare marketing

Admissions experience

CRM systems

Digital marketing

Communication skills

Regulatory knowledge

Tools

CRM software

Microsoft Office

Job description

Smithfield Manor Rehabilitation and Healthcare Center is seeking a dynamic Hospital Liaison to drive growth and improve admissions through relationship-building with families and healthcare partners. You will develop marketing strategies, coordinate with clinical and administrative teams, and ensure smooth admissions processes.

This role values initiative, professionalism, and a patient-centered approach. Join a team that emphasizes compassionate care, growth opportunities, and a supportive work