Healthcare Marketer: Patient Engagement & Digital Campaigns

Assist Point Inc; El Paso (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Assist Point Inc. in El Paso, TX is seeking a dynamic Healthcare Marketer to lead strategy and execution of campaigns that engage patients and promote healthcare services.

The role collaborates with clinicians and internal teams to craft materials, manage digital campaigns across social media, email, and SEO, and analyze data to drive growth while ensuring compliance with regulations.

Qualifications

• Bachelor’s degree in Marketing, Healthcare Administration, Communications, or related field.
• 3+ years of experience in healthcare marketing or a related industry.
• Strong understanding of healthcare industry trends, regulations, and patient engagement strategies.
• Proficiency with digital marketing tools and platforms (Google Analytics, SEO tools, social media management).
• Excellent written and verbal communication skills; collaborative with strong project management ability.

Responsibilities

• Develop and implement comprehensive marketing strategies tailored to healthcare services.
• Collaborate with healthcare professionals and internal teams to create compelling marketing materials.
• Manage digital marketing campaigns including social media, email marketing, and SEO to increase brand awareness.
• Analyze market trends and patient data to identify opportunities for growth and improvement.
• Coordinate events, webinars, and community outreach programs to promote healthcare initiatives.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies accordingly.
• Ensure all marketing activities comply with healthcare regulations and industry standards.

Skills

Healthcare marketing

Digital marketing

Communication

Project management

Team collaboration

Education

Bachelor's degree

Tools

Google Analytics

SEO tools

Social media management tools

Job description

Assist Point Inc. in El Paso, TX is seeking a dynamic Healthcare Marketer to lead strategy and execution of campaigns that engage patients and promote healthcare services.

The role collaborates with clinicians and internal teams to craft materials, manage digital campaigns across social media, email, and SEO, and analyze data to drive growth while ensuring compliance with regulations.