Healthcare Growth Liaison: Referrals & Partnerships

Mulberry Health & Rehabilitation; Franklin (TN); On-site; USD 65,000 - 90,000; Full time

Job summary

Mulberry Health and Rehabilitation is seeking a Clinical Liaison to drive census and growth through strategic marketing and physician relationships. You will generate referrals, review admissions, and partner with hospital and community stakeholders to meet budget targets.

The role requires strong communication, negotiation, and relationship-building skills, with a focus on high-quality customer service and compliance with applicable laws and policies.

Qualifications

• Bachelor’s degree in Business Administration or Nursing, or equivalent experience and knowledge preferred
• Good communication, negotiation and public relation skills

Responsibilities

• Generate referrals through daily account presence
• Timely review and acceptance of referrals based on clinical grid and contract admission guide
• Meet growth and development targets and actively establish and maintain market acceptance rates
• Marketing with patient care team is encouraged. Build the team to be used as a selling point
• Maintain standards of high-quality customer service and show respect to all customers, both internal and external
• Establish and maintain professional relationships with key physicians, nursing home administrators, DON’s hospital personnel, etc.
• Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections
• Employ marketing and promotional initiatives as directed
• Monitor and report cost-effectiveness of marketing efforts
• Provide educational in-services to accounts on a regular basis. Become a resource for the customer and the community
• Effectively implement a territory management system. Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly
• Identify opportunities for additional or improved services to address unmet customer needs
• Convey information regarding referral sources and how they want to be communicated with to the team
• Admissions should always be appropriate for skilled nursing care, and informed consent must be obtained
• Utilization of CRM per company expectations
• Participate in evening/weekend call for admissions as required, in a competent and responsive manner
• Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures.
• Performs any miscellaneous work assignments as may be required.

Skills

Sales experience

Public relations

Negotiation

MS Office

Education

Bachelor’s degree in Business Administration or Nursing

Job description

Mulberry Health and Rehabilitation is seeking a Clinical Liaison to drive census and growth through strategic marketing and physician relationships. You will generate referrals, review admissions, and partner with hospital and community stakeholders to meet budget targets.

The role requires strong communication, negotiation, and relationship-building skills, with a focus on high-quality customer service and compliance with applicable laws and policies.