Healthcare Community Relations & Growth Marketer

Mahoning Post Acute Nursing & Rehabilitation; Mertz Town (PA); On-site; USD 50,000 - 70,000; Full time

Job summary

Mahoning Post Acute Nursing & Rehabilitation in Pennsylvania seeks a Community Liaison / Healthcare Marketer to drive census growth through outside marketing, referrals, and education.

You will build relationships with hospitals, physician offices, senior networks, and home health agencies, and lead outreach in Carbon and Monroe Counties with regular travel. Valid driver's license and reliable transportation are required.

Qualifications

• Associate degree preferred; relevant healthcare marketing or sales experience will also be considered.
• 1+ year Skilled Nursing/Long-Term Care experience preferred.
• 1+ year Healthcare Marketing or Business Development experience.
• 1+ year Outside Sales experience.
• Admissions or Healthcare Liaison experience is a plus

Responsibilities

• Develop and maintain strong relationships with hospitals, physician offices, assisted living communities, home health agencies, senior centers, and other healthcare and community referral sources.
• Conduct regular outside marketing visits throughout Carbon and Monroe Counties.
• Identify and develop new referral sources and opportunities for census growth.
• Promote skilled nursing, rehabilitation, and long-term care services throughout the community.
• Maintain consistent contact and follow-up with existing and prospective referral partners.
• Plan and participate in educational lunches, networking events, community events, and other promotional activities.
• Conduct sales calls and presentations to healthcare professionals and community partners.
• Collaborate with Admissions and facility leadership to identify census needs and targeted marketing opportunities.
• Track marketing activity, referrals, referral trends, and outcomes.
• Assist with tours and follow-up with prospective residents, families, and referral sources as appropriate.
• Meet established marketing, referral, and census-development goals.
• Monitor competitors, market trends, and healthcare resources throughout the assigned territory.

Education

Associate degree preferred

1+ year Skilled Nursing/Long-Term Care

1+ year Healthcare Marketing

1+ year Outside Sales

Admissions/Liaison experience is a plus

Job description

Mahoning Post Acute Nursing & Rehabilitation in Pennsylvania seeks a Community Liaison / Healthcare Marketer to drive census growth through outside marketing, referrals, and education.

You will build relationships with hospitals, physician offices, senior networks, and home health agencies, and lead outreach in Carbon and Monroe Counties with regular travel. Valid driver's license and reliable transportation are required.