Healthcare Business Development & Community Relations

Acadia Healthcare; Madison (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Harboroaks in Madison, Wisconsin is seeking a Marketing Specialist to help translate facility goals into effective marketing strategies for continuum of care.

The role collaborates with the Business Development Director to engage referral sources, present mental health and substance use services, analyze market data, and coordinate regular marketing and referral reporting. The position requires strong communication and community relations skills to raise awareness and drive enrollment.

Qualifications

• High school diploma or equivalent required. Associate’s or bachelor’s degree in Marketing or related health or social services preferred.
• One or more years’ experience in sales or marketing preferred.
• Previous sales and/or marketing experience preferred.

Responsibilities

• Work closely with the Business Development Director to operationalize goals into clear marketing strategies.
• Disseminate information to referral sources on facility services and programs.
• Facilitate educational presentations related to mental health, mental illness, chemical dependency issues to schools, referral sources and community and governmental agencies.
• Collect and analyze data on other inpatient and outpatient facilities/programs and the types of services offered.
• Coordinate monthly/quarterly marketing and referral reports and analyses.
• Provide administrative oversight of marketing activities.
• May participate in health fairs and facilitate special service-related events.
• First line contact for referral sources to notify them of their referral’s admission status.
• May be responsible for organizing alumni activities.
• Develop and implement community relations activities for a specific target audience.
• Perform other functions and tasks as assigned.

Skills

Sales experience

Marketing experience

Marketing principles

Education

Associate’s or bachelor’s degree in Marketing or related health or social services

Job description

Harboroaks in Madison, Wisconsin is seeking a Marketing Specialist to help translate facility goals into effective marketing strategies for continuum of care.

The role collaborates with the Business Development Director to engage referral sources, present mental health and substance use services, analyze market data, and coordinate regular marketing and referral reporting. The position requires strong communication and community relations skills to raise awareness and drive enrollment.