Health & Wellness Content Strategy Lead

Hearst Digital Marketing Services; New York (NY); Híbrido; USD 73.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Top-tier professionals

Professional training

Hybrid work model

Employee resource groups

Medical, dental, vision insurance

401(k) with company match

Descripción de la vacante

Hearst Magazines in New York City is seeking a Manager, Content Strategy, Health & Fitness to shape editorial experiences that connect client objectives with audience needs. You will lead health and fitness strategies for RFPs, partner with HearstMade leadership and cross-functional teams, and oversee multiple projects from ideation through execution.

The role emphasizes strong writing, editing, and packaging, managing freelance writers, publishing high-quality branded health content, and

Formación

• Lead content strategy for health and fitness-focused campaigns and RFPs.
• Develop creative, insight-driven content strategies tied to objectives.
• Excellent writing, editing, and content packaging with editorial rigor.
• Understand digital formats and social platforms (Instagram, TikTok).
• Experience managing freelance writers and overseeing revisions.

Responsabilidades

• Lead content strategy for health and fitness-focused RFPs and campaigns.
• Partner with HearstMade Health & Fitness Director and cross-functional teams.
• Serve as strategic/editorial lead from ideation to execution.
• Assign and brief freelance writers, provide editing and feedback.
• Write, edit, package, and publish branded health content to meet standards.
• Support campaign execution with consistent review cycles and deliverables.
• Navigate stakeholder feedback while balancing editorial integrity and client needs.

Conocimientos

Editorial content strategy

Branded content

Writing & editing

Cross-functional collaboration

Herramientas

CMS platforms

SEO best practices

Descripción del empleo

Hearst Magazines in New York City is seeking a Manager, Content Strategy, Health & Fitness to shape editorial experiences that connect client objectives with audience needs. You will lead health and fitness strategies for RFPs, partner with HearstMade leadership and cross-functional teams, and oversee multiple projects from ideation through execution.

The role emphasizes strong writing, editing, and packaging, managing freelance writers, publishing high-quality branded health content, and