Commercialization Leader - Emerging Care Settings

BD; Franklin Lakes (NJ); On-site; USD 166,400 - 266,200; Full time

Benefits offered by this job

Annual Bonus

Medical coverage

BD 401(k) Plan

Paid time off (PTO)

Job summary

BD is seeking a Health Technology Commercial Leader to spearhead the commercial strategy for its Lab Specimen Management solution. You will be responsible for developing innovative growth strategies, managing partnerships, and ensuring cross-functional alignment to achieve exceptional results.

The ideal candidate will possess 7-10 years of experience in healthcare commercial strategy, a relevant degree, preferably an MBA, and a proven track record of scaling new offerings in non-traditional channels.

This position offers a competitive salary and a range of benefits including annual bonuses and various health and well-being programs.

Qualifications

• 7–10+ years of relevant experience in commercial strategy, global marketing, or business development within healthcare.
• Demonstrated experience launching and scaling new products.
• Experience engaging with external partnerships and ecosystems.

Responsibilities

• Drive development of the end-to-end commercial strategy.
• Own commercial inputs to the business case.
• Lead across a highly matrixed team, partnering with different departments.

Skills

Strategic and commercial acumen

Exceptional communication skills

Deep customer orientation

Financial and analytical capabilities

Partnership development

Education

BS/BA in business, science, marketing, or health care

MBA

Job description

Health Technology Commercial Leader – BD Lab Specimen Management

BD is seeking a commercial leader to drive growth creation and commercial strategy for its Lab Specimen Management solution. The role blends commercial strategy, business model innovation, ecosystem development, channel strategy, and insight generation to build scalable commercial capabilities.

Responsibilities

New Growth Creation & Commercial Strategy

• Drive development of the end‑to‑end commercial strategy, including consumer and provider insight‑driven segmentation, value proposition design, channel strategy, and ecosystem orchestration.
• Bring experience commercializing and scaling new offerings, ideally in DTC, digitally enabled, or non‑traditional healthcare channels.
• Own commercial inputs to the business case, including market sizing, revenue projections, and growth opportunities.
• Design and execute rapid experimentation cycles (MVPs, pilots, A/B testing) to validate commercial models and go‑to‑market approaches, continuously optimizing based on learnings.
• Define and build new commercial capabilities required to support emerging care models, including digital engagement, customer acquisition, and service‑oriented delivery.
• Bring external perspectives and best practices from consumer, digital health, and access‑driven care models to challenge traditional approaches and accelerate innovation.

Partnerships & Ecosystem Building

• Identify, evaluate, and help manage strategic partnerships critical to enabling new business models.
• Co‑create solutions with partners across digital platforms, service providers, and channel players to accelerate market adoption.
• Orchestrate ecosystem stakeholders to deliver integrated, patient‑centric experiences.

Cross‑Functional Leadership & Execution

• Lead across a highly matrixed team, partnering with R&D, Business Development, Medical Affairs, Regulatory, and Operations to drive results.
• Translate strategy into clear execution plans with rapid test‑and‑learn cycles, balancing speed with rigor.
• Drive alignment across stakeholders while maintaining momentum in an iterative, evolving environment.

Evidence Generation & Market Shaping

• Identify key evidence needs to support clinical, operational, and economic value propositions.
• Partner with Medical Affairs and HEOR to support data generation and market development strategies.
• Engage external stakeholders and thought leaders to build trust, credibility, and adoption.

Qualifications

Education

• BS/BA in business, science, marketing, or health care required.
• MBA strongly desired.

Experience

• 7–10+ years of relevant experience in commercial strategy, global marketing, or business development within healthcare, life sciences, medtech, or adjacent industries.
• Demonstrated experience launching and scaling new products, services, or platforms, ideally in patient‑centric, consumer‑initiated, or direct‑to‑consumer (DTC) healthcare models.
• Experience working in non‑traditional channels (e.g., digital health, at‑home testing, consumer health, or service‑based delivery models) strongly preferred.
• Proven track record leading early‑stage or ambiguous initiatives, with responsibility for building commercial strategy and driving execution from concept through launch.
• Experience engaging with or building external partnerships and ecosystems to enable new business models.

Knowledge, Skills and Abilities

• Strong strategic and commercial acumen, with the ability to design and execute end‑to‑end go‑to‑market models for new and emerging offerings.
• Exceptional communication and storytelling skills, with demonstrated ability to distill complex, ambiguous concepts into clear, compelling narratives and recommendations for executive leadership.
• Deep customer orientation, translating human needs and behaviors into compelling value propositions, journeys, and experiences.
• Strong understanding of consumer acquisition, engagement, and retention strategies, including digital channels and service‑oriented delivery models.
• Experience leveraging behavioral insights, qualitative research, and real‑world data to inform strategy and optimize performance.
• Demonstrated success building and influencing across cross‑functional and highly matrixed teams, with strong stakeholder alignment skills.
• Experience with partnership development, ecosystem strategy, and co‑creation of solutions beyond traditional product offerings.
• Strong financial and analytical capabilities, including business case development, pricing strategy, and growth modeling.
• Creative, curious, and forward‑thinking mindset, with a bias for action and continuous learning.

Benefits

• Annual Bonus
• Potential LTI Bonus

Health and Well‑Being Benefits

• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short‑term disability coverage
• Long‑term disability insurance
• Long‑term care with life insurance

Other Well‑Being Resources

• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well‑Being

• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance

Life Balance Programs

• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations

Other Life Balance Programs

• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age‑related hormonal changes

Leave Programs

• Bereavement leaves
• Military leave
• Personal leaveFamily and Medical Leave (FML)
• Jury and Witness Duty Leave

Salary Range

$166,400.00 – $266,200.00 USD Annual

EEO Statement

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.