Headwear Merchandising Director — Strategy & Growth (Remote)

L2 Brands; Baltimore (MD); Hybrid; USD 140,000 - 190,000; Full time

Job summary

L2 Brands is seeking a Director Headwear Merchandising to lead headwear assortment, seasonal direction, and go-to-market execution across Legacy and Ouray portfolios. You will drive growth, profitability, and brand strength by aligning product strategy with market needs and channel opportunities.

The role requires leading a merchandising team, collaborating with Product Development, Creative Art, Marketing and Sales, and guiding extensive portfolio launches during travel.

Qualifications

• Bachelor’s degree in Merchandising, Business, Marketing, or a related field.
• 10+ years of merchandising, product management, or related leadership experience.
• Extensive experience leading headwear merchandising strategies within lifestyle, apparel, or consumer goods brands.
• Proven success in assortment strategy, product launches, and category growth initiatives.
• Strong commercial acumen balancing customer needs, brand direction, and financial performance.

Responsibilities

• Define and manage headwear assortment strategy across all sales channels.
• Establish seasonal vision and translate brand strategy into selling stories.
• Lead headwear launches across multiple channels and collaborate with Sales.
• Oversee sample strategy, decoration, and budgeting for headwear.
• Partner with Marketing for photoshoots and content planning.
• Monitor sales performance and translate data into recommendations.
• Lead and develop the Headwear Merchandising team with cross-functional partnerships.
• Leverage AI tools to improve assortment planning and insights.

Skills

Merchandising leadership

Product management

Strategic thinking

Cross-functional collaboration

Data-driven decisions

Communication skills

Education

Bachelor's degree in Merchandising, Business, Marketing, or related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

L2 Brands is seeking a Director Headwear Merchandising to lead headwear assortment, seasonal direction, and go-to-market execution across Legacy and Ouray portfolios. You will drive growth, profitability, and brand strength by aligning product strategy with market needs and channel opportunities.

The role requires leading a merchandising team, collaborating with Product Development, Creative Art, Marketing and Sales, and guiding extensive portfolio launches during travel.