Headwear Merchandising Director - Multi-Brand Growth

L2 Brands, Inc; Baltimore (MD); Hybrid; USD 180,000 - 240,000; Full time

Job summary

L2 Brands is seeking a Director Headwear Merchandising to lead assortment strategy and seasonal direction across Legacy and Ouray headwear lines. You will drive launches, color stories, and brand storytelling across multiple channels, partnering with Product Development, Creative Art, and Sales.

The ideal candidate brings 10+ years of merchandising leadership, a product-centric mindset, and a track record of growing headwear businesses while aligning with brand standards and profitability.

Qualifications

• 10+ years in merchandising, product management, or related leadership.
• Extensive experience leading headwear merchandising strategies.
• Proven success in assortment strategy and product launches.
• Strong commercial acumen balancing customer needs with brand and profit.
• Experience partnering with cross-functional teams (Product Development, Marketing, Sales).

Responsibilities

• Define headwear assortment strategy across channels.
• Lead seasonal vision and brand direction for headwear.
• Oversee launches across multiple channels and partners.
• Manage sample strategy, decoration, and budget.
• Coordinate trade shows, brand activations, and ROI.
• Direct photoshoot and content direction for headwear.
• Monitor performance and drive optimization via analytics.
• Lead Headwear Merchandising team and cross-functional collaboration.
• Leverage AI tools for merchandising insights and efficiency.

Skills

Headwear merchandising

Merchandising leadership

Product management

Assortment strategy

Data analytics

Communication

Education

Bachelor's degree in Merchandising/Business/Marketing

Tools

Microsoft Office

Adobe Creative Suite

Job description

L2 Brands is seeking a Director Headwear Merchandising to lead assortment strategy and seasonal direction across Legacy and Ouray headwear lines. You will drive launches, color stories, and brand storytelling across multiple channels, partnering with Product Development, Creative Art, and Sales.

The ideal candidate brings 10+ years of merchandising leadership, a product-centric mindset, and a track record of growing headwear businesses while aligning with brand standards and profitability.