Head of Vocational

Socket.dev; Atlanta (GA); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Flex working arrangements

Home office reimbursement

Baby bonus & parental leave

Online learning and networking

EV purchase incentive

Medical and dental benefits

Retirement savings program

Job summary

Geotab is seeking a Head of Vocational to own the end-to-end product and commercial success of the Vocational segment. You will defend and grow Geotab's position across diverse asset-intensive sub-segments, while accelerating growth and market leadership in early-stage opportunities.

You will lead product strategy, roadmap, and investment decisions, collaborating with Revenue Generation, Off-Highway Platform, Marketing, and partners to maximize revenue and customer value in a global context.

Qualifications

• Bachelor's degree in Business, Engineering, or related field.
• 10+ years in a product or go-to-market role within vocational, industrial fleet, or commercial/asset-intensive vehicle industries.
• 5+ years accountable for revenue or commercial outcomes within a defined market segment.
• 10+ years leading product development or GTM teams, with 8+ years partnering with senior leadership.
• Deep knowledge of vocational and industrial fleet operations, including operator business models and safety/regulatory needs.
• Strong commercial, product development, GTM, partner development, and market-share management skills.
• Excellent communication, stakeholder management, and change leadership abilities.

Responsibilities

• Own the product, go-to-market strategy, roadmap, and execution for Geotab’s Vocational portfolio across sub-segments.
• Expand market share, grow net revenue retention, and capture new opportunities by aligning strategy with customer operating environments.
• Develop expertise across utilities, mining, oil and gas, construction, air, rail, ship, and adjacent markets; build trusted relationships.
• Serve as the authoritative voice of the Vocational segment within Geotab’s product organization and close capability gaps through collaboration.
• Coordinate a consistent go-to-market motion with Marketing, Business Development, Solutions Engineering, and Global Enablement.
• Lead annual planning for product strategy, roadmap, headcount, budget, and OKRs; report KPIs to board leadership.
• Build a high-trust cross-functional team and foster a culture of segment expertise and commercial outcomes.

Skills

Leadership experience

Strategic thinking

Communication skills

Go-to-market

Revenue analytics

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree

Job description

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities – ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Head of Vocational who will own the end-to-end product and commercial success of Geotab's Vocational segment. You will defend and grow Geotab's position across diverse asset-intensive industrial and vocational sub-segments, while accelerating growth and market position in earlier-stage opportunities. If you love technology, understand complex industrial markets, and are keen to join an industry leader, we would love to hear from you!

What you'll do:

As a Head of Vocational, your key area of responsibility will be defining and executing the product, go-to-market, roadmap, and investment strategy for Geotab’s full Vocational portfolio. You will be responsible for expanding market share, growing net revenue retention, capturing new opportunities, and making principled build, buy, and partner decisions that leverage Geotab's platform, solution building blocks, off-Highway Platform, and Marketplace ecosystem. You will need to work closely with Revenue Generation leaders, Off-Highway Platform leadership, Marketing, Business Development, Solutions Engineering, Global Enablement, product domain teams, customers, channel partners, and industry associations.

To be successful in this role you will be a commercially minded, customer-obsessed, and strategic leader with strong written and verbal communication skills and the ability to lead through influence across a complex, global organization. You will be comfortable navigating mature and greenfield markets, building credibility with industrial operators, and translating specialized customer needs into clear product and commercial decisions. In addition, the successful candidate will have strong product development, go-to-market, financial, stakeholder management, and people leadership skills, with an ability to manage competing priorities, use data to drive decisions, and sustain momentum through change.

How you'll make an impact:

• Own the product, go-to-market strategy, roadmap, and execution for the Vocational segment across its full portfolio of industrial sub-segments.
• Expand market share, grow net revenue retention, and capture new opportunities by aligning product strategy with the operating environments, duty cycles, safety requirements, and adoption drivers of vocational customers.
• Develop deep expertise across utilities and energy infrastructure, mining, oil and gas, construction, air, rail, ship, and adjacent industrial markets, building trusted relationships with customers, associations, and channel partners.
• Serve as the authoritative voice of the Vocational segment within Geotab's global product organization and close capability gaps through cross-domain collaboration, partner solutions, and effective solution packaging.
• Coordinate a consistent go-to-market motion with Marketing, Business Development, Solutions Engineering, Global Enablement, Revenue Generation, customers, and partners across the segment's sub-segments.
• Lead annual planning for product strategy, roadmap, headcount, budget, and OKR input; track and report revenue, growth, market share, pipeline, retention, and competitive win-rate KPIs to board leadership.
• Build and develop a high-trust, high-accountability cross-functional team and foster a culture of segment expertise, customer obsession, commercial outcomes, AI-enabled efficiency, and continuous development.

What you'll bring to the role:

• A bachelor's degree in Business, Engineering, or a related field; an equivalent combination of education and related work experience may be substituted.
• 10+ years of experience in a product or go-to-market role within vocational, industrial fleet, or commercial and asset-intensive vehicle industries.
• 5+ years of experience with accountability for revenue or commercial outcomes within a defined market segment and responsibility for product development.
• Experience leading product development teams and 10+ years of leadership experience, including 8+ years working with senior leadership in cross-functional commercial or product roles.
• Deep knowledge of vocational and industrial fleet operations, including operator business models, asset utilization, safety and regulatory requirements, telematics adoption patterns, and customer pain points.
• Strong commercial, product development, go-to-market, partner development, revenue analytics, and market-share management skills, with experience defining strategy across multiple sub-segments simultaneously.
• Excellent communication, stakeholder management, change leadership, coaching, and influencing skills, including the ability to lead across Sales, Marketing, Business Development, Product, Development, and Design without direct authority.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab:

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.

Other employment statements:

Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [e-mail]. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at [e-mail]. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.