Head of US

Riot; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary + Equity

Healthcare plan

401(k) plan

Unlimited PTO

Job summary

A dynamic cybersecurity startup in New York is seeking a hands-on sales leader to launch and own the US market. This role requires building a sales team, executing a go-to-market strategy, and closing initial deals. The ideal candidate has a proven track record in B2B SaaS markets and can effectively translate market insights to the European HQ. This role offers a competitive salary, equity, healthcare, and unlimited PTO while promoting diversity and inclusion.

Qualifications

• Proven experience in launching and leading market strategies.
• Experience in sales team recruitment and management.
• Ability to communicate effectively with various stakeholders.

Responsibilities

• Launch and own the US market.
• Build and execute Riot's US go-to-market strategy.
• Recruit, structure, and lead Riot's US sales team.
• Funnel US market intelligence to European HQ.
• Close deals and achieve US ARR target.

Skills

Hands-on sales leadership

Market-building experience

Sales deal closing

Product and marketing awareness

Team management

GTM track record in B2B SaaS

Job description

We’re a product-first team on a mission to help grow the cybersecurity culture 🔐

We want to instill cybersecurity good practices to employees in a way that’s actually effective, and entertaining enough so that employees don’t feel like they’re working. Think Duolingo but for cybersecurity.

We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat‑based 4‑minute long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers, but in a safe environment.

Created in 2020, Riot has raised $45m with leading investors (Y Combinator, Left Lane, Base10, Funders Club and First Capital) and is now protecting more than 2,000,000 employees in over 2,000 companies (including Intercom, Deel, and Deezer) all over the world.

Cybersecurity is everywhere. It’s impacting everyone, everyday, and it’s becoming the number one risk to any organization, whether it’s a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We’re on a mission to fix that.

About the role

You will report directly to Benjamin, our co‑founder and CEO. Your mission is to launch and own the US market, from first sales to a fully operational team.

You will define how Riot goes to market in the US, close the first deals yourself, recruit the sales team, and set the foundation for Riot to become a market leader in the largest cybersecurity market in the world.

Riot has a proven business model and a product customers love. We grow 100% YoY, with $20M+ in revenue across 23 countries at the start of 2026.

We’re looking for someone to replicate this success and help us crack the US market. We’re already at $0.5M with a few strong logos. Your job: make it a success, with solid foundations to build on.

Launch the US market

• Build and execute Riot’s US go‑to‑market strategy from scratch.
• Localize positioning, pricing, and sales motion for the US market.
• Identify the highest‑leverage acquisition channels: direct sales, events, partnerships, paid acquisition.
• Own and carry a US ARR target from day one: close early deals yourself while we build the sales team alongside you.
• Drive pipeline through a mix of outbound, inbound, and network.

Build the team

• Recruit, structure, and lead Riot’s US sales team.
• Set performance frameworks, rituals, and a culture of accountability.
• Act as the senior leadership presence on the ground for recruiting and culture.

Be the bridge to European HQ

• Funnel US market intelligence and customer feedback to product and marketing.
• Work closely with cofounders, sales leadership, and the team based in Paris (tech, product, customer success) to align strategy and resources.
• Represent Riot externally with Benjamin: press, events, customer summits, partner meetings.
• The profile in one sentence: a hands‑on sales leader with the product instincts of a founder and the GTM range to build a market from zero.
• Former founder or builder mindset: you’ve started something, or built a team/market from scratch inside a startup. You know what it takes to create something from nothing.
• Sales‑first: you don’t just design the sales motion, you close deals yourself.
• Product and marketing aware: you can write a 1‑pager, craft a pitch deck, and iterate on messaging. You understand the product deeply enough to sell it creatively.
• GTM track record: you’ve scaled a B2B SaaS market in the US, ideally from early revenue to meaningful ARR. No cybersecurity background required.
• A leader people grow with: you’ve managed teams and know how to get the best out of people. Humble enough to listen, strong enough to set direction.
• You’re a doer: not afraid to get your hands dirty and get things done.
• You have high standards: expect performance to be nothing short of the best.
• You are an enthusiast at heart: exhibit passion and excitement over work.
• A booming market: cybersecurity is one of the fastest‑growing sectors in tech, and attacks powered by AI have made the problem more urgent than ever.
• Join a financially‑healthy company: we’re financially strong and highly capital‑efficient. Fundraising fuels our momentum, enabling us to scale faster and unlock new growth opportunities.
• Contribute to a fast‑growing startup with a strong vision and high ambitions, backed by clear business goals. We’ve tripled our revenue over the past two years, and we plan to grow from €20M to €40M ARR in 2026.
• Strong ownership: You’re building the US market with a direct line to Benjamin (confounder & CEO) and full authority to make it happen.
• Experience the energy of a collaborative team in our modern and cosy office located in heart of Manhattan.
• Competitive salary + Equity
• Healthcare plan
• 401(k) plan
• Unlimited PTO

Important information

• At RIOT, we believe that diversity drives innovation and inclusion fosters belonging. We are an equal opportunity employer and welcome applicants from all backgrounds, including protected veterans and individuals with disabilities. We welcome candidates from all walks of life and are dedicated to creating an environment where everyone feels valued, respected, and empowered to thrive.
• Please note that this is an on‑site position with up to 2 days per month of remote work.