Head of Trade Marketing - Retail Growth & Launch Lead

LDK Talent Solutions; Wayne (NJ); On-site; USD 160,000 - 190,000; Full time

Job summary

LDK Talent Solutions seeks a Head of Trade Marketing for an in-office role in North NJ. You will connect Sales, Marketing, Branding, and Operations to turn strategy into impactful retail execution and drive GTM planning, channel strategies, and trade spend management.

The role requires 7+ years in CPG, with 3+ years in Trade Marketing or Sales Strategy, and hands-on TPM experience. Strong PowerPoint and data analysis skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years in CPG with 3+ years in Trade Marketing or Sales Strategy.
• Experience managing and optimizing trade spend programs.
• Hands-on TPM experience (implementation and/or maintenance).
• Experience launching products at retail and coordinating cross-functional launch timelines.
• Strong proficiency in PowerPoint, Excel, and data analysis tools.
• Excellent communication, presentation, and cross-functional collaboration skills.

Responsibilities

• Develop and execute annual GTM plans with Marketing.
• Coordinate cross-functional deliverables for key account meetings.
• Align marketing strategies with retailer needs and launch timelines.
• Lead cross-functional launch readiness across Sales, Marketing, and Branding.
• Track launch KPIs and optimize retail execution.

Skills

PowerPoint

Excel

Data analysis

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree in Marketing

MBA preferred

Tools

TPM systems

Job description

LDK Talent Solutions seeks a Head of Trade Marketing for an in-office role in North NJ. You will connect Sales, Marketing, Branding, and Operations to turn strategy into impactful retail execution and drive GTM planning, channel strategies, and trade spend management.

The role requires 7+ years in CPG, with 3+ years in Trade Marketing or Sales Strategy, and hands-on TPM experience. Strong PowerPoint and data analysis skills are essential.