Head of Self-Serve Paid Media & Growth

EngineersOfAI; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Stripe is seeking a Head of Self-Serve Paid Media in San Francisco to lead and evolve our self-serve paid acquisition strategy. You will manage a team of 5-10 paid media experts and partner with analytics, creative, product marketing, growth engineering, and finance to drive efficient growth in signups, activations, and revenue.

You will own the long-term strategy for paid media, identify new channels, and develop measurement frameworks that connect spend to business outcomes, while advancing

Qualifications

• 10+ years in performance marketing or paid media.
• 3+ years leading a team.
• Experience managing large-scale paid media budgets.
• Experience in B2B SaaS, fintech, or high-growth technology companies.
• Strong analytical foundation: attribution and optimization.

Responsibilities

• Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
• Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
• Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
• Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
• Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
• Identify and scale emerging channels and formats
• Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Skills

Paid media leadership

Analytics & attribution

Cross-functional collaboration

Budget management

Data-driven optimization

Job description

Stripe is seeking a Head of Self-Serve Paid Media in San Francisco to lead and evolve our self-serve paid acquisition strategy. You will manage a team of 5-10 paid media experts and partner with analytics, creative, product marketing, growth engineering, and finance to drive efficient growth in signups, activations, and revenue.

You will own the long-term strategy for paid media, identify new channels, and develop measurement frameworks that connect spend to business outcomes, while advancing