Head of Sales, Marketing Agencies/Media Buying - US (m/f/d)

Pliant GmbH; New York (NY); Remote; USD 120,000 - 150,000; Full time

Job summary

An innovative fintech company is seeking a Head of Sales for Marketing Agencies in the U.S. This role requires deep B2B sales experience, especially in marketing and SaaS sectors. You will develop strategies to grow relationships with marketing agencies and digital advertisers, while building a dedicated team. Competitive salary, performance incentives, and a remote-friendly work environment are offered.

Benefits

Competitive salary and performance-based incentives

Opportunities for professional growth

Remote-friendly environment

Health and wellness benefits

Retirement benefits

Qualifications

• 8+ years in B2B sales with focus on marketing and SaaS.
• Strong network in the U.S. agency community.
• Knowledge of marketing budget management processes.

Responsibilities

• Define GTM strategy for marketing agencies in the U.S.
• Identify sub-segments for credit-based spend management.
• Lead outbound sales cycles across multiple stakeholders.
• Build and coach a team of AEs and SDRs.
• Collaborate with growth teams to localize messaging.
• Shape industry-specific case studies.
• Establish Pliant as a partner in the marketing ecosystem.

Skills

B2B sales experience

Network in the U.S. agency/SaaS community

Knowledge of marketing budget management

Familiarity with commercial models

Experience with CFOs and Account Directors

Ability to design sales strategy

Sales team building experience

CRM systems proficiency

Fluent English

Tools

HubSpot

Salesforce

Job description

ABOUT US

Since 2020, Pliant has been on a mission to rethink credit cards and empower companies to grow by providing a smart way to pay that scale with their business. With our app and API-based solutions, Pliant allows companies to issue physical and virtual credit cards, automate payment processes, track spending, and seamlessly integrate these data into their finance stack.

Pliant is growing quickly. With our expansion into 30 international markets, we believe that people, passion, and diversity are the key ingredients to our future success. Our growing team of 200+ Plianteers come from 38 nationalities and work remotely or in a hybrid environment from our headquarters in the heart of Berlin. And we’re looking for more talented and committed people to join us on our journey!

Want to learn more ?

Who are Pliant

ABOUT THE ROLE

We are looking for a Head of Sales, Marketing Agencies/Media Buying - US (m/f/d) to own our go-to-market strategy for a high-volume, high-potential customer segment. You’ll focus on building relationships with marketing agencies, media buyers, digital performance advertisers, and SaaS companies that manage recurring campaign spend or customer acquisition budgets at scale.

Your goal is to grow a repeatable and scalable commercial motion across this space, where Pliant’s flexible credit, spend control, and automation provide a massive edge. You will play a critical role in tailoring our value proposition to marketing-centric teams that are budget-sensitive, fast-moving, and looking to streamline financial workflows.

This is a high-autonomy, high-impact role. You’ll report directly into GTM leadership and work cross-functionally to influence roadmap and messaging for one of our fastest-growing verticals.

WHAT YOU'LL DO

• Own GTM for the Vertical: Define the playbook to acquire and grow U.S.-based marketing agencies and SaaS companies with high media or infrastructure spend.
• Segment Prioritization: Identify sub-segments (e.g., performance marketing shops, creative agencies, bootstrapped SaaS) where credit-based spend management delivers tangible ROI.
• Sales Execution: Lead sales cycles from outbound prospecting to closing, working across multiple decision-makers including Finance, Founders, Ops, and Account Directors.
• Hiring & Team Growth: Build a vertical-focused team of AEs and SDRs. Coach and manage pipeline performance to meet revenue goals.
• Cross-Functional Alignment: Collaborate with Growth, RevOps, and Product to localize messaging, lead scoring, onboarding experience, and integration needs for this audience.
• Use Case Development: Shape industry-specific case studies and battlecards to reinforce Pliant’s value against legacy credit cards, banks, or fragmented tooling.
• Community Building: Establish Pliant as a recognizable partner in the marketing/agency ecosystem via events, media networks, and referral partnerships.

WHAT YOU'LL BRING

• 8+ years in B2B sales with deep experience selling into marketing, advertising, or SaaS clients.
• A strong, active network in the U.S. agency or SaaS community, with existing relationships you can tap into from day one.
• Firsthand knowledge of how marketing teams manage budgets, media spend, client billing, and SaaS tool chains.
• Familiarity with the agency/client commercial model, including short payment cycles and cash flow dependencies.
• Experience working with CFOs, Heads of Ops, and client-facing Account Directors.
• Ability to design and execute a structured sales strategy across a fragmented customer base.
• Experience building sales teams and processes from the ground up in a fast-growth environment.
• Confidence navigating CRM systems (e.g., HubSpot, Salesforce) and reporting tools.
• Entrepreneurial drive, ownership mindset, and fluent English (spoken and written) are essential.

WHAT WE OFFER

• Competitive salary and performance-based incentives
• An influential role shaping U.S. market growth at an international fintech
• Opportunities for professional growth and ownership from day one
• A remote-friendly environment with support for work-life flexibility
• Health, wellness, and retirement benefits
• Access to a diverse and ambitious team driven by impact, innovation, and transparency