Head of Revenue Marketing

W&B; San Francisco (CA); Hybrid; USD 150,000 - 250,000; Full time

Job summary

A leading company in AI tools is seeking a Head of Revenue Marketing. This role involves building and managing demand generation strategies across multiple regions, leveraging data to drive growth, and leading a high-performing marketing team. The ideal candidate will have extensive experience in B2B marketing within the software industry and demonstrated success in managing sizable budgets and outcomes.

Benefits

Flexible time off

Medical, Dental, and Vision for employees and Family Coverage

Remote first culture with in-office flexibility in San Francisco

Home office budget with a new high-powered laptop

Truly competitive salary and equity

12 weeks of Parental leave

401(k)

Qualifications

• 10+ years of experience in B2B demand generation.
• 5+ years of management experience leading a team of 10+.
• Fluency in Marketo and Salesforce.

Responsibilities

• Develop and implement multi-channel demand generation strategy.
• Support sales teams in North America, Europe, and Asia Pacific.
• Leverage data to monitor performance and optimize campaigns.

Skills

B2B demand generation

Marketing Operations

Data analysis

Technical product marketing

Strategic planning

Education

Bachelor’s degree in computer science, marketing, business, or related area

MBA

Tools

Marketo

Salesforce

Job description

At Weights & Biases our mission is to build the best tools for AI developers. Since founding and building the first experiment tracking product, the company has expanded its solution into an AI developer platform with two products - W&B Models for teams building and training AI models and W&B Weave for teams building AI agentic applications. The Weights & Biases AI developer platform has been used by over 1 million developers and serves a high-quality customer base of over 1500 paying customers including over 30 foundation model builders.

In May 2025, we were acquired by CoreWeave , the AI Hyperscaler, to continue building the AI Cloud Platform together so our customers can develop, deploy, and iterate AI faster.

As the Head of Revenue Marketing, you will report to the VP of Revenue who leads the global organization serving customers in the North America, Europe, and Asia Pacific regions. You will be responsible for building and managing the demand generation, event marketing, field marketing, digital marketing, and marketing operations functions. The role will own the demand generation strategy and execution to create the requisite pipeline for the global Weights & Biases revenue team to meet the financial targets of the business.

Responsibilities

• Develop and implement a multi-channel demand generation strategy that drives growth in qualified opportunities and pipeline within our Target Account List.
• Support sales teams in North America, Europe, and Asia Pacific regions
• Leverage data and analytics to monitor performance, optimize campaigns, evaluate channel performance, and allocate and reallocate budget to maximize growth objectives
• Partner with Product Marketing to design and implement compelling campaigns and messaging targeting the buyer personas in our Target Account List
• Partner with Sales to develop and execute integrated ABM campaigns focused on the shared Target Account List
• Partner with Data Science to identify and improve data collection and instrumentation approaches to improve the Lead-to-Opp funnel conversion
• Partner with Revenue Operations to ensure data integrity, funnel definitions, and performance metrics are aligned across the revenue engine to enable predictable pipeline creation and accurate attribution
• Partner with SDR leader and team for strong alignment around campaign execution, lead handoff, and feedback loops to increase conversion from MQL to SQL
• Experiment with new channels and new content to reach and engage new buyers
• Hire, manage, and coach a team of Demand Generation, Marketing Ops, and Event & Field Marketers to create a high-performing team

Requirements

• 10+ years of experience in B2B demand generation within the software industry
• 5+ years of progressive management experience, with experience building and leading a team of 10+ Marketing and MOps professionals
• Experienced managing a $5M-10M program budget and delivering $50-100M in New Business Pipeline
• Experience marketing a technical product to engineers, engineering managers, and technology executives
• Experience supporting Enterprise and PLG GTM motions.
• Experience supporting sales teams in North America, EMEA, and APAC
• Outstanding references from previous sales leaders you have partnered with to create new business pipeline
• Experience in a scale up environment where the business has grown from $50M to $500M ARR
• Curiosity and a willingness to learn about how AI developers train AI models and develop AI applications
• Fluency in Marketo and Salesforce
• Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus.
• Location: preference for the San Francisco Bay Area, but will consider remote candidates anywhere within the 48 contiguous U.S. states

Our Benefits

• ️ Flexible time off
• Medical, Dental, and Vision for employees and Family Coverage
• Remote first culture with in-office flexibility in San Francisco
• Home office budget with a new high-powered laptop
• Truly competitive salary and equity
• 12 weeks of Parental leave (U.S. specific)
• 401(k) (U.S. specific)
• Supplemental benefits may be available depending on your location
• Explore benefits by country

We encourage you to apply even if your experience doesn't perfectly align with the job description as we seek out diverse and creative perspectives. Team members who love to learn and collaborate in an inclusive environment will flourish with us. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need additional accommodations to feel comfortable during your interview process, reach out [e-mail].

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