Head of Publisher Acquisition, US

MGID Brazil; New York (NY); On-site; USD 125,000 - 150,000; Full time

Job summary

An established industry player in native advertising is seeking a dynamic leader to drive market expansion in the US. In this pivotal role, you will spearhead strategies to acquire new publishers, develop revenue generation tactics, and collaborate closely with sales teams. Your deep understanding of the digital advertising landscape and strong industry connections will be crucial in identifying opportunities and securing strategic partnerships. This role offers a unique chance to influence product development based on market feedback and ensure the profitability of the local operations. If you are passionate about digital advertising and ready to make a significant impact, this opportunity is for you.

Qualifications

• 7+ years of experience in digital advertising and Adtech/Martech.
• Deep understanding of the Publishers’ ecosystem and monetization strategies.

Responsibilities

• Lead market share expansion and strategy implementation in the US.
• Build revenue generation strategies and establish partnerships with publishers.

Skills

Digital Advertising

Adtech / Martech

Negotiation Skills

Presentation Skills

Communication Skills

Job description

MGID was founded in 2008 and is one of the leading companies in native advertising. We enable our media partners to monetize their audience and help brands promote their services and goods effectively.

MGID offers a range of integrated solutions covering the promotion process every step of the way; we offer services ranging from planning out the marketing strategy to its thoughtful implementation and optimization. Our clients include major international brands like Renault, Domino’s, Airbnb, Pizza Hut, Qatar Airlines, and many others, including media organizations and web agencies.

What you will do:

• Lead MGID market share expansion, create a leading strategy of market research, discuss business agenda internally, and make business expansion implementation on the US market with the main focus of acquiring new publishers for the MGID network

• Build stable revenue and margin generation strategies and tactics on the local market

• Perform a continuous search of potential business opportunities, establish business relationships with potential partners (publishers)

• Obtain feedback from the market and participate in product and service development based on the market needs

• Identify and secure strategic partnerships with top Publishers

• Work closely with the sales team to create strategic planning of clients' growth on the local market

• Work closely with the local & global teams to develop KPI's and sales pipelines for publishing clients;

• Ensure day-to-day and long-term P&L stability

• Manage the local teams of Publishers Acquisition

Who you are:

• 7+ years of experience in digital advertising, Adtech / Martech

• Deep understanding of the industry, technologies, website monetization, and online advertising

• Deep knowledge of the Publishers’ ecosystem, including digital media/networks, key players, main companies, and competitors in the market

• Understanding of how to pitch native advertising products to the Publishers

• Strong current industry connections with media groups, publishers, and networks

• Superior understanding of publisher monetization strategies and solutions, including programmatic solutions

• 3+ years of team management experience

• High negotiation, presentation, and communication skills