Head of Product Marketing

Doxel Inc.; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

A leading technology firm in construction is seeking an experienced Marketing Manager to own the strategy and execution of storytelling and content creation. You will craft compelling messages that resonate with our audience and drive demand. The ideal candidate has over 5 years of B2B product marketing experience and a strong ability to translate customer pain into benefit-led stories. This role offers the chance to significantly impact our marketing efforts and collaborate with various teams.

Qualifications

• 5+ years of marketing experience, with at least 3 years in B2B product marketing.
• Strong writing and communication skills.
• Metrics-based approach to measuring performance.

Responsibilities

• Own storytelling and craft messaging for the brand.
• Produce content at scale including case studies and social posts.
• Orchestrate go-to-market plans for new features.
• Track construction-tech trends and provide competitive insights.
• Work with design to unify brand messaging.
• Manage budget and prioritize marketing spend.

Skills

B2B product marketing

Storytelling

Content creation

Market insight

Cross-functional collaboration

Job description

Construction is the 2nd largest industry in the world (4x the size of SaaS!). But unlike software (with observability platforms such as AppDynamics and Datadog), construction teams lack automated feedback loops to help projects stay on schedule and on budget. Without this observability, construction wastes a whopping $3T per year because glitches aren’t detected fast enough to recover.

Doxel AI exists to bring computer vision to construction, so the industry can deliver what society needs to thrive. From hospitals to data centers, from foreman to VPs of construction, teams use Doxel to make better decisions everyday. In fact, Doxel has contributed to the construction of the facilities that provide many of the products and services you use everyday.

We have classic computer vision, deep learning ML object detection, a low-latency 3D three.js web app, a complex data pipeline powering it all in the background. We’re building out new workflows, analytics dashboards, and forecasting engines.

We’re at an exciting stage of scale as we build upon our growing market momentum. Our software is trusted by Shell Oil, Genentech, HCA healthcare, Kaiser, Turner, Layton and several others. Join us in bringing AI to construction!

The Role

You will own marketing — from positioning to pipeline. Your mission: craft clear, differentiated stories that win mind-share, fuel account-based demand, and equip every customer-facing team to close deals faster. Success means a steady cadence of high-impact content, crisp messaging embraced company-wide, and measurable lifts in opportunities, closed-won revenue, and content engagement.

What You’ll Do

• Own storytelling – Deliver persona-specific messaging that ladders to a cohesive brand narrative.
• Create content at scale – Produce case studies, social posts, blogs, decks, press releases, and launch kits; leverage vendors, contractors, and AI tools to multiply output.
• Drive launches – Orchestrate go-to-market plans for new features, partnering with Product, Sales, and Customer Success.
• Lead competitive & ecosystem insight – Track construction-tech trends, run win/loss, and equip Sales with counter-positioning.
• Unify the brand – Work with Design to sharpen visual and verbal identity across every touchpoint.
• Partner cross-functionally – Act as marketing’s voice with the CEO, SVP Product, RevOps, and VP Sales; ensure tight hand-offs from awareness to expansion.
• Manage budget & field marketing – Prioritize spend for events and campaigns that move pipeline; coach the Field Marketing Manager to execute flawlessly.

What You Bring to the Team

• 5+ years in marketing of which at least 3 years were in B2B product marketing.
• Experience marketing to facility owners, contractors, or target customers adjacent to construction.
• Ability to translate customer pain into compelling, benefit-led stories.
• Entrepreneurial bias for action: test, learn, iterate at speed.
• 5+ years in marketing of which at least 3 years were in B2B product marketing.
• Experience marketing to facility owners, contractors, or target customers adjacent to construction.
• Strong writing, communication, and interview discovery skills—you’re equally comfortable doing discovery by grabbing a beer with a foreman after a shift in Abilene, TX or meeting for dinner with a SVP of Data Center Construction in Redmond, WA.
• Metrics-based approach to measuring performance.
• Curiosity and drive to learn from all our customer personas.
• Creative, scrappy, entrepreneurial spirit to continue driving growth at a breakneck pace.
• Intellectually honest, collaborative style that lifts the whole team.

Preferred

• Located in the Bay Area