Head of Product Marketing

Benchling, Inc.; San Francisco (CA); Hybrid; USD 180.000 - 320.000; Vollzeit

Zusammenfassung

Benchling, Inc. is seeking a Head of Product Marketing to lead and scale our marketing effort for AI-powered biotech software.

You will shape how scientists, IT leaders, and executives perceive Benchling's value, and you’ll write the positioning, launch narratives, and prototypes that move adoption and revenue. You’ll build and mentor a high-performing team, own go-to-market strategies across the portfolio, and partner across Product, Sales, Strategy, Enablement, and Customer Experience.

Qualifikationen

• 10+ years in product marketing or marketing leadership at high-growth B2B SaaS companies.
• A track record of bringing multiple products to market with accountability for pipeline and revenue targets.
• A builder’s instinct with hands-on writing, analysis, and prototyping using AI.
• Comfort with ambiguity and decision-making with imperfect data.
• Executive presence and ability to influence C-level audiences.

Aufgaben

• Define positioning and narrative across our portfolio for scientists, buyers, and executives.
• Hands-on writing, prototyping, and launching messaging and sales tools with AI.
• Build, coach, and grow a high-performing product marketing team.
• Own GTM strategy and launches with clear adoption, pipeline, and revenue targets.
• Partner with Product, Sales, Strategy, Enablement, and Customer Experience.
• Conduct customer research to shape roadmap and messaging.
• Become the product expert to align narrative and market position.
• Provide clear updates to the C-suite on performance and next steps.

Kenntnisse

Product marketing leadership

B2B SaaS

Go-to-market strategy

AI-driven marketing

Team building

Executive communication

Life sciences interest

Jobbeschreibung

We are rebuilding biotech for the AI era.
When a breakthrough is delayed, the world waits. Getting a molecule from discovery to patients, or a crop from lab to field, involves thousands of slow, manual, disconnected steps. AI has the potential to change this, compressing decades of R&D work into years. But that only happens when clean, structured scientific data and AI are built into how science gets done.

Benchling is the AI platform for biotech R&D. Scientists use Benchling to design experiments, capture structured data, and run AI agents and models directly in their workflows. Over 200,000 scientists around the world trust Benchling to power their most important work, from academic labs to Sanofi, Moderna, and more than half of the world's top 50 biopharma.

We’re building an AI scientist for our customers. We can’t do that if we haven’t built the muscle ourselves. AI fluency is the foundation we build on; it's core to how we work, and we're committed to helping every new hire integrate it into their day-to-day. As part of our interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today.

ROLE OVERVIEW

Benchling is where scientists do the work that moves biotech forward, and we’re putting AI at the center of it to power science across the R&D lifecycle. As the Head of Product Marketing, you’ll shape how scientists at the bench, IT leaders, and executives at the largest biopharmas understand what we build and why it matters.

This is a player-coach role. You’ll set the vision and strategy, and build a high performing team. You’ll also get your hands dirty: writing the positioning, drafting the launch narrative, prototyping with AI when that’s the fastest path. Much of what we’re doing hasn’t been done before. You’ll bring clarity to ambiguity and make the call when the path isn’t obvious.

RESPONSIBILITIES

• Define positioning and narrative across our product portfolio, including our newest AI capabilities, in language that resonates with scientists, technical buyers, and executives.

• Stay hands‑on. Write, prototype, and ship messaging, launch assets, and sales tools yourself, and use AI to move faster and set the bar for how your team works.

• Build, coach, and grow a team of product marketers who are creative, curious, and high‑performing.

• Own GTM strategy and launches across the portfolio, with clear accountability for adoption, pipeline, and revenue that aligns to product and sales targets.

• Partner closely with Product, Sales, Strategy, Enablement, and Customer Experience, and bring customer and market insight into roadmap decisions and 1:1 ENT deal conversations.

• Go deep on customers, segments, and use cases through your own research and discovery, and turn what you learn into sharp points of view.

• Become an expert in all areas of the product so that you can drive alignment and overall narrative work for Benchling’s market position.

• Give the C‑suite clear updates on performance by segment and solution, and help the company see what’s working and what to do next.

QUALIFICATIONS

10+ years in product marketing or marketing leadership at high‑growth B2B SaaS companies, including at least seven years leading and scaling teams.

• A track record of bringing multiple products to market with accountability for pipeline and revenue targets.

• A builder’s instinct. You do the work yourself, and AI is already part of how you write, analyze, and prototype.

• Comfort with ambiguity. You’ve created a structure where there was none and made good decisions without all the data.

• Creativity and curiosity. You ask great questions, seek out information, bring ideas, and have a point of view on how AI is changing products and buyers.

• Executive presence. You can distill complex ideas into a clear story for C‑level audiences and earn trust quickly.

• Real curiosity to learn about life sciences and biotech.

HOW WE WORK

We offer a flexible hybrid work arrangement that prioritizes in‑office collaboration. Employees are expected to be on‑site 3 days per week (Monday, Tuesday, and Thursday).

#LI-Hybrid

#BI-Hybrid

Benchling welcomes everyone.

We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences.
We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.