Head of Product Marketing

Ethena; Oregon; Hybrid; USD 180.000 - 230.000; Vollzeit

Benefits dieser Stelle

unlimited PTO

Zusammenfassung

Ethena is seeking a Head of Product Marketing to bridge Product and market in a remote-first setup across the United States. You will be the chief storyteller, positioning strategist, and launch maestro for our growing AI-enabled compliance platform.

You’ll own messaging, lead live calls, demos, and webinars, and translate features into buyer-friendly narratives while building assets for launches. This role rewards speed, clarity, and a bold, humorous approach in a fast-moving environment.

Qualifikationen

• Clear storytelling ability and comfort fielding live questions from buyers at the right level
• Strong internal communication skills to align cross-functional teams around narratives
• Startup experience at a similar stage with flexibility and self-reliance
• Track record of taking complex B2B SaaS products to market by anchoring stories in customer pain points
• Comfort on live calls with senior buyers and collaboration with commercial teams
• Ability to use AI to increase output while maintaining quality
• High agency and comfort with ambiguity in a fast-moving environment
• A sense of humor and curiosity about how customers work

Aufgaben

• Be the product voice in the room on strategic deals
• Show buyers the platform's direction; demo vibecode prototypes to illustrate the future
• Provide clear answers to compliance, HR, and legal leaders
• Keep our product story sharp and buyer-first across every product line
• Help coordinate cross-functional efforts to win key deals
• Capture feedback from calls and relay it to the Product team
• Translate upcoming features into plain language for buyers and internal teams
• Build ad hoc assets (decks, one-sheets, Looms) for launches

Kenntnisse

Storytelling

Internal comms

Startup experience

B2B SaaS go-to-market

Buyer engagement

AI productivity

Ambiguity tolerance

Humor

Jobbeschreibung

Who we are

Hi there We’re Ethena, compliance training that customizes itself to you. Ethena combines top-rated training content with intelligent AI that builds and adapts training to reflect your company’s unique brand, roles, policies, and risks, so it feels like your team, whether that’s hard hats or virtual meetings. From auto-assigning courses based on HRIS data to transforming your policies into interactive training in minutes, Ethena helps People, Legal, and Compliance teams launch in days (not months) and cut learner seat time by up to 60% with adaptive learning paths. Ethena supports 1M+ learners across 2,000+ organizations, with a 93% learner approval rating and 96% customer renewal rate. Over the past several years, we’ve delivered consistent, durable growth, including 120%+ net dollar retention, 95%+ gross dollar retention, and strong enterprise expansion across industries. Ethena has become a go-to compliance partner for modern, global organizations.Beyond training, Ethena unifies core compliance tools, Hotline & Case Management, Policy Bot, and Phishing Simulator, into a single platform, with built-in audit trails and compliance controls teams can trust.Trusted by teams at companies like Genesco, Asana, Pinterest, and Synaptics, it’s a great time to join us.

How we work

We’re a team that values diversity in all its forms and loves adding new perspectives. We ask thoughtful questions, challenge assumptions, and build with empathy, for customers and for each other. We care about craft, we love feedback, and we take ownership. We also embrace humor (yes, the puns are real), because doing serious work doesn’t have to feel so serious.Our workforce is fully remote, and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all North American time zones.

Who We’re Looking For

At Ethena, we’re an AI platform that’s revolutionizing the Compliance space. Our product and engineering teams ship fast—really fast. Build cycles are shrinking, product offerings are expanding, and our roadmap evolves to meet the needs of a changing workplace.That’s where you come in.We’re looking for a Head of Product Marketing to serve as the vital bridge between our Product team and the rest of the world. Reporting directly to our Product-facing Co-Founder and CTO, Anne Solmssen, you will be the chief storyteller, positioning strategist, and launch maestro for everything we build. Our buyers are compliance, HR, and legal leaders. Your job is to turn what we build into a compelling story. You’ll spend time with key buyers every week on demo calls, in customer conversations, and on webinars. Then you’ll bring what you hear straight back to the Product team to help shape what we build next.This is not a role where you oversee strategy from a distance. You’ll be on calls helping us win deals and building the assets yourself.

What You’ll Do

• Be the product voice in the room on our most strategic deals
• Show buyers where the platform is going; demo vibecode prototypes to paint a picture of the future
• Give compliance, HR, and legal leaders clear answers to their toughest questions
• Keep our product story sharp and buyer-first across every product line
• Help us operationalize cross-functional efforts to win key deals
• Bring what you hear on calls back to the Product team to help shape our roadmap
• Translate upcoming features into plain language for buyers and internal teams
• Build ad hoc assets (such as decks, one-sheets, prototypes, and Looms) to support key product launches

What You’ll Bring

• The ability to tell a clear story, and to field live questions from buyers at the right zoom level
• Impeccable internal communication skills that align cross functional teams around clear narratives
• Startup experience at our stage where you wore multiple hats, worked with little structure, and figured things out yourself
• A track record of taking complex B2B SaaS products to market by anchoring every story in the customer’s pain points
• Comfort on live calls with senior buyers and a strong working partnership with commercial teams
• Ability to use AI to increase your output efficiency, while maintaining a high quality bar
• High agency and comfort with ambiguity in a fast-moving, high-build environment
• A sense of humor and real curiosity about how our customers work

$180,000 - $230,000 a year$180,000 - 230,000 total OTE annually, comprised of 80% base salary and 20% variable compensation.

At Ethena, we're committed to fair and equitable compensation. We carefully evaluate each candidate's skills and qualifications to provide our best possible offer upfront. Our no-negotiation policy ensures that our first offer is always our best offer, promoting pay equity throughout our organization.

Physical Demands

This is sedentary work that primarily involves sitting/standing in a home office environment.

Location

Ethena is a remote-first organization and is currently hiring candidates based in the United States. We are not currently offering employer visa sponsorship for this role.

AI Usage in Interviews

We’re big fans of AI and use it heavily in our day-to-day work. That said, to ensure fairness and accurate skill assessment, we do not allow the use of AI tools (including note takers, transcription tools, or recordings) during interviews. If you have questions or need accommodations, we’re happy to chat — just let us know.

Benefits

The benefits offered for this position can be found here.

• unlimited PTO

Ethena is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world. Ethena does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or other legally protected status. We understand that our differences make us better. They empower us to learn from each other, lean on each other, and create a product and community that models the behavior we hope to see in others.

Disclaimer

The salary, other compensation, and benefits information are accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.