Head of Product Marketing

Heidi; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with company match

Annual learning & development budget

Home office budget

Parental leave (26 weeks primary)

Job summary

Heidi is seeking a Head of Product Marketing to create the AI Care Partner category and ensure market understanding of the platform’s true capabilities. You will sit at the nexus of product, brand, and commercial, turning releases into market moments and ensuring clinicians and health systems trust Heidi over competitors.

You will own positioning, shape narrative, and lead launches that resonate across specialty, geography, and buyer types, with a focus on evidence-driven storytelling and

Qualifications

• 8+ years in product marketing (PMM) roles.
• Proven ability to build category positioning from scratch.
• Strong belief that software can transform clinicians’ days.
• Passion for AI demonstrated via hands-on projects or prototyping.
• Comfort making calls when data is incomplete, not just following the crowd.

Responsibilities

• Own positioning and messaging for the AI Care Partner category across clinician, enterprise, and patient audiences.
• Partner with product leaders to shape go-to-market strategy and narrative for their areas.
• Lead end-to-end launches from alpha to enterprise rollout with clear tiers and metrics.
• Translate AI and clinical capability into clinician-authentic value stories and assets.
• Set market-readiness and quality bars with Product, incorporating clinician and enterprise feedback.
• Shape packaging, pricing, and monetisation with Product and RevOps for PLG and enterprise.
• Build and maintain a live competitive and market-intelligence engine for inputs to Product and Growth.
• Cultivate relationships with analysts and ecosystem partners to build category credibility.
• Lead and grow a team focused on launches, competitive insight, and enablement.

Skills

PMM experience

AI / healthcare interest

Category positioning

Go-to-market leadership

Cross-functional collaboration

Storytelling & messaging

Job description

Head of Product Marketing

We’re Heidi.

We’re building the future of healthcare by giving every clinician the earth’s finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding.

Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we’re expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don’t choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

The Role

Heidi didn’t set out to be a scribe company. Scribe was the front door. We’re now a connected platform spanning documentation, clinical evidence, and patient comms, and most of the world still thinks of us as the note‑taking app. That gap is the job.

You’ll create the AI Care Partner category and make sure the market understands what we’ve actually built, not what we started as. This role sits at the center of product, brand, and commercial, turning every release into a moment the market notices, and every quality bar we hold internally into a reason clinicians and health systems trust us more than the alternative. You’ll know you’re doing this well when analysts stop describing us as “the scribe company” and competitors start describing themselves relative to us.

What you’ll do

• Own positioning and messaging for the AI Care Partner category, across clinician, enterprise, and patient audiences, tailored by specialty, buyer type, and geography.

• Partner directly with product group leads to shape narrative and go‑to‑market strategy for their product areas. Not as a coordination layer, but as the person who names and sells what they’re building.

• Run end‑to‑end launches, from alpha to enterprise rollout, defining tiers, readiness gates, and success metrics.

• Translate complex AI and clinical capability into sharp, clinician‑authentic value stories and proof assets, in close partnership with Brand, Field, and Growth.

• Set and enforce market‑readiness and quality bars with Product, folding clinician and enterprise feedback into the roadmap early.

• Shape packaging, pricing, and monetisation with Product and RevOps to drive adoption and expansion across PLG and enterprise.

• Build a live competitive and market‑intelligence engine, and turn it into sharp inputs for Product, Growth, and Sales.

• Build relationships with analysts, KOL clinicians, and ecosystem partners to build category credibility and awareness.

• Lead and grow a team built around craft: launches, competitive insight, customer marketing, enablement.

• Be the throughline between Product, Brand, and Growth so the market experience matches what’s actually shipping.

What you’ll need

• 8+ years in product marketing, though we care more about what you’ve shipped/built than years on the clock.

• A romantic streak about software. You believe great products can transform someone’s day.

• You’ve built category positioning from scratch at least once, not just inherited a market someone else defined, and you’re comfortable being the person who has to make the call when the data is incomplete.

• Passion for AI, shown through hands‑on building, prototyping, or side projects.

• You default to building over requesting.

• You’re confident in your thinking and open to being wrong. Great ideas win regardless of who surfaces them.

How We Show Up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world’s health doesn’t have the luxury of incrementalism.

• Lead, don’t wait. We treat tomorrow’s problems today. Sometimes we build what’s needed before it’s wanted, and we’re fine with that.

• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can’t afford.

• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end‑to‑end, and never be a bystander.

• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We’re precise at pace, not reckless.

• Live in clinicians’ reality. Not the ideal workflow, the twenty‑patients‑before‑lunch actual one. We build for exhausted humans, and we’d better be decent ones while we do it.

Why Heidi?

You’ll join a team focused on real‑world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser‑focused on exacting the change we’d like to see. We’re medicos, engineers, builders, and designers who’ve felt the moral and practical toll of what non‑care feels like. True A‑players progress extremely fast here. The nature of the scale‑up game is demanding, but we value sustainable performance and mental health. You’re trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we’re building isn’t always easy. But we didn’t choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you’re doing the defining work of your career.

We offer healthcare, dental and vision benefits, a 401k with 3% company match, a $700 annual learning and development budget, a $100/month health and wellness allowance, a $500 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to $7,000, four weeks of work from anywhere per year, and serious equity.

We chose to open‑source our benefits hub, if you care to take a peek.