Head of Product Marketing

Synthesia; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Synthesia, the leading AI video platform, seeks a Head of Product Marketing to shape how our product line is positioned, messaged, and launched. You will define platform narratives for Studio, avatars, API, and future features, guiding coordinated launches across the portfolio.

You will lead a team of five PMMs, manage competitive intelligence and buyer research, align sales, web, and campaigns, and raise the bar for storytelling that drives enterprise adoption.

Qualifications

• Experience leading PMM teams and portfolio of products.
• Ability to set positioning and narrative at company level.
• Strong communication skills with senior stakeholders and cross-functional teams.

Responsibilities

• Define platform narrative for Studio, avatars, API and future features.
• Own launches across the product portfolio and competitive strategy.
• Lead buyer research and sales enablement to inform GTM motions.
• Collaborate with sales enablement, web, and campaigns to ensure consistent messaging.

Skills

Team leadership

Product marketing

Stakeholder management

Communication

GTM strategy

Job description

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

About The Role

Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.

Now we're entering a new chapter. We're making those avatars interactive. Instead of watching a video, people can have a real conversation with one: ask it questions, practice a sales pitch, run through a training scenario, get answers back in real time.

That shift needs a story, and you own it. As Head of Product Marketing, you lead the function that decides how the whole product line is positioned, messaged, and launched. Video, interactive avatars, the API, and whatever comes next.

You'll set the platform narrative and keep it sharp as the product evolves. You'll run launches across the portfolio, own competitive strategy and buyer research, and set the messaging that sales, web, and campaigns all run on.

You'll lead a team of five PMMs, hire into it, and raise the bar for what good looks like.

Requirements

• You build and deploy agents. You've automated real parts of your own PMM work with them, whether that's competitive tracking, research synthesis, or launch ops.
• You've led a portfolio of products and built or grown the team behind it.
• You set positioning and narrative at the company level, the top-line story everything else ladders up to.
• You're an excellent communicator, written and spoken. Your have experience managing senior stakeholders and complex program management.
• You partner closely sales enablement, and can support complex enterprise GTM motions.