Head of Product Marketing

Gravity IT Resources; Arlington (VA); Remote; USD 120,000 - 180,000; Full time

Job summary

A fast-scaling software company seeks a Head of Product Marketing to lead brand elevation and accelerate go-to-market success. This strategic role involves crafting compelling market positioning, driving team leadership, and ensuring effective sales enablement through insights and analysis.

Qualifications

• 8–10+ years of product marketing experience in B2B software or SaaS.
• 4+ years leading product marketing teams.
• Strong understanding of buyer journeys and sales cycles.

Responsibilities

• Craft compelling positioning and value propositions across product lines.
• Own and execute launch strategies for new features and products.
• Develop tools and collateral for sales teams.

Skills

Storytelling

Communication

Data Analysis

Leadership

Education

MBA or equivalent experience

Job description

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Job Title: Head of Product Marketing

? Location:Remote

? Job Type: Full-Time | Senior Leadership

? About Us

Our client is a fast-scaling software company redefining the digital landscape with innovative SaaS solutions. Our mission is to empower businesses through technology that’s smart, scalable, and impactful. Now, we’re looking for a strategic product marketing leader to elevate our brand and accelerate go-to-market success.

? Role Overview

As Head of Product Marketing, you will be the voice of the customer and the market. You’ll drive positioning, messaging, and competitive differentiation while leading product launches and empowering sales with the insights they need to win. This is a high-impact leadership role reporting directly to the CEO.

? Key Responsibilities

• Positioning & Messaging: Craft compelling positioning and value propositions across product lines tailored to targeted personas and industries.
• Go-to-Market Strategy: Own and execute launch strategies for new features and products, ensuring alignment across marketing, sales, and product teams.
• Competitive Intelligence: Lead market research to monitor competitor activities, identify trends, and provide strategic recommendations.
• Sales Enablement: Develop tools, collateral, and campaigns that enable sales teams to close deals more effectively.
• Customer Insights: Work closely with product management, user research, and analytics teams to surface insights that shape roadmap and messaging.
• Team Leadership: Build, mentor, and lead a high-performing team of product marketers.

? Qualifications

• 8–10+ years of product marketing experience in B2B software or SaaS
• 4+ years leading product marketing teams
• Strong understanding of buyer journeys and sales cycles
• Exceptional communicator with storytelling and presentation skills
• Data-driven and comfortable analyzing product performance metrics
• Experience working cross-functionally with product, sales, and customer success teams

? Bonus Points

• MBA or equivalent experience
• Experience in enterprise software, cloud platforms, or AI-driven products
• Startup or scale-up environment experience

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