Head of Performance Marketing - Growth Stage D2C Health & Wellness Startup

Fild Search, LLC; New York (NY); Remote; USD 125,000 - 150,000; Full time

Job summary

A leading growth-stage D2C health and wellness brand is looking for a Head of Performance Marketing. This role involves overseeing paid media strategy, optimizing performance marketing, and participating in a mission-driven team focused on women's wellness. The position is remote with some travel to Miami.

Benefits

Comprehensive medical, dental, and vision insurance

Flexible work environment

Generous PTO policy

Work-from-home stipend

Bi-annual performance reviews

Qualifications

• 5+ years of hands-on performance marketing experience.
• Proven success in paid media within DTC or ecommerce.
• Experience with Meta, TikTok, Google, and Amazon platforms.

Responsibilities

• Support the paid media team on platforms like Meta and Google.
• Play an integral role in daily tracking and performance optimization.
• Analyze campaign data and provide insights for improvement.

Skills

Performance Marketing

Paid Media

Analytics

Collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Finance

Tools

Meta Ads Manager

Google Ads

Google Analytics

Looker

Job description

Head of Performance Marketing - Growth Stage D2C Health & Wellness Startup

Head of Performance Marketing - Growth Stage D2C Health & Wellness Startup

This range is provided by FILD Search, LLC . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

150,000.00 / yr - $175,000.00 / yr Direct message the job poster from FILD Search, LLC Recruiting Executive | Helping Startups & Middle-Market Companies Hire with Precision | Concierge-Level Recruiting for Tech, Engineering, Marketing…

Are you a Head of Performance Marketing with a strong background in DTC, Subscription, or Ecommerce? Are you a Head of Performance Marketing looking to join a science-backed women’s wellness brand on a mission to make a real impact? Are you a Head of Performance Marketing Director who has deep expertise in paid media across platforms like Meta, TikTok, Google, and Amazon? Are you a Head of Performance Marketing who thrives in a fast-paced environment and obsesses over what works and what’s not If yes, please continue reading…. This Miami, FL-based growth-stage startup combines science-backed discovery with women’s health, wellness, and a subscription-based model. Led by a seasoned executive team of industry experts, the company has seen consistent revenue growth year over year and has recently doubled its team size in the last 6 months. With a strong pipeline of consumer demand, owning and optimizing its marketing channels is more critical than ever as the company enters its next phase of growth. This role offers the flexibility to be remote from the Northeast, with anticipated travel to Miami on a monthly or quarterly basis. Role & Responsibilities : Support the paid media team across platforms including Meta, TikTok, Google, Amazon, etc. Partner closely with the Chief Marketing Officer on monthly budget forecasting Play an integral role in daily tracking, reporting, and performance optimization Maintain and update live campaign trackers across all channels Monitor daily spend with a sharp focus on what’s working, what’s not, and why Collaborate with Lifecycle and Creative teams to maintain offer / promo calendars across paid platforms Launch and test new campaigns across channels, focusing on targeting, copy, assets, and offers Own and evolve testing frameworks across creative, copy, and landing pages Track channels spend and pacing against company budgets Monitor landing page performance and conversion metrics Report on top- and bottom-performing campaigns by channel, creative, audience, and product Execute and optimize all performance marketing and customer acquisition strategies Analyze campaign data to identify insights and drive performance Skills / Experience Needed : 5+ years of hands-on performance marketing experience Proven success in paid media within direct-to-consumer (DTC), ecommerce, or subscription-based businesses Industry experience in lifestyle, health & wellness, supplements, or health tech is strongly preferred Deep expertise in launching and managing campaigns across major platforms : Meta, TikTok, Google, and Amazon Strong knowledge of Google Ads, Google Ads Editor, and Google Analytics Proficient with Meta Ads Manager and TikTok Ads Manager Skilled in analytics and reporting tools such as Looker, Triple Whale, and / or Lifetimely Prior experience managing monthly budgets Data-driven mindset with an eagerness to test, learn, and iterate quickly Collaborative, adaptable, and comfortable working in a fast-paced startup environment Ability to travel to Miami, FL on a monthly or quarterly basis Bachelor’s degree in Finance, Mathematics, Business, Marketing, or a related field What is Being Offered? Opportunity to join as one of the first 20 employees and play a pivotal role in shaping the company’s growth trajectory A mission-driven team passionate about creating meaningful impact in women’s wellness Competitive base salary in the $150–$175K range Comprehensive medical, dental, and vision insurance Flexible work environment : in-office, hybrid, or fully remote Generous PTO policy Work-from-home stipend Remote role with anticipated travel to Miami, FL Bi-annual performance reviews and growth planning Additional startup perks and benefits If you're a Head of Performance Marketing excited to join an innovative, subscription-based health and wellness brand in Miami, FL, please apply today. Seniority level

Seniority level Director Employment type

Employment type Full-time Job function

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