Head of Performance Marketing and Customer- Led Growth

Glowforge Inc; United States; Remote; USD 170,000 - 217,000; Full time

Job summary

Join a forward-thinking company that empowers creativity and innovation! As a key player in performance marketing, you will leverage your extensive experience to drive growth strategies and connect with a vibrant community of makers. Your analytical skills will shape marketing campaigns that not only enhance ROI but also expand Glowforge's influence. Collaborate with talented teams to craft impactful initiatives and help others realize their creative potential. If you are passionate about making a difference through marketing, this is the perfect opportunity for you to shine!

Qualifications

• 10+ years of experience in performance marketing and growth strategies.
• Strong analytical skills and experience with AI tools.

Responsibilities

• Drive marketing strategies to optimize growth and increase ROI.
• Create data-driven campaigns and manage referral programs.

Skills

Performance Marketing

Data Analysis

Growth Strategies

AI Tools

D2C Marketing

Tools

Marketing Automation Tools

Job description

At Glowforge, we help people bring home the future and make it their own. Our printer uses a laser to cut and engrave products from raw materials like wood, leather, acrylic – even chocolate. Take a look and see for yourself!

We build magical products to delight our customers, and we do it while taking care of each other. We hire people who are outstanding at what they do, who thrive in tight-knit teams, and who want to make things that make a difference.

We work together because we believe in the power of creativity. We believe we can bring about a future where anyone can print anything. We'd love to have you join us!

$170,006 - $216,932 a year

Why we need you:

Glowforge’s growth and market leadership depend on connecting with creative minds around the world, and you are the catalyst for that growth. You are the person who knows how to reach folks where they are, help them envision creative possibilities, and get them excited enough to evangelize that vision to others. Without you, countless makers will not be able to realize their full creative potential and incredible ideas will be left unrealized.

Here’s what you’ll be doing:

1. You will be at the forefront of driving our marketing strategies, using your analytical prowess to optimize growth.
2. Your work will not only increase our marketing ROI, but will also grow the Glowforge community through innovative, data-driven campaigns.
3. Create and execute performance marketing strategies that expand our reach and impact.
4. Develop and manage referral and affiliate programs that turn our fans into advocates.
5. Extract insights from data, crafting recommendations that refine our customer acquisition and campaign strategies.
6. Cultivate a test-and-learn culture by using data to identify and scale winning initiatives.
7. Work closely with your colleagues in content, product marketing, and sales to accomplish amazing things together.

You need these qualifications:

You've achieved remarkable success in performance marketing, with at least 10 years of experience building and executing growth strategies. You love data. You think about confidence levels, test design, and enjoy diving in to extract knowledge from numbers. Your team and peers say that they’ve never been more productive than when they were working with you. You use AI tools daily, and have a library of marketing prompts that you can't live without.

It would be nice if:

You've marketed D2C brands, particularly in consumer electronics. You have a love for crafting and creativity, understanding the heart of our community. You have collaborated closely with Inside Sales teams, creating campaigns that directly drive high-converting leads.

Please send us your resume and a cover letter that tells us about your experience and passion for this role. We’re excited to meet you!

There's one more, very important thing. We are an equal opportunity employer. We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment where we love to come to work every day. We'd be happy to provide reasonable accommodations to help you apply - just email us at [e-mail]. We hope you can join us.