Head of Performance Marketing

OpenAI; San Francisco (CA); On-site; USD 300,000 - 540,000; Full time

Job summary

OpenAI, Inc. is seeking a Head of Performance Marketing to lead global paid media and investment allocation across products, audiences, and markets.

You will build a global team, partner closely with product, engineering, data science, and creative to drive durable user and revenue growth. This hands-on leadership role requires expert campaign and measurement judgment, plus the ability to rethink performance marketing with AI, automation, and agents.

Qualifications

• Experience delivering incremental growth across channels and markets.
• Experience building global teams and hands-on campaign execution.
• Deep expertise in audience strategy, bidding, pacing, and optimization.
• Strong judgment on attribution and customer economics.
• Experience deploying AI workflows and automation.
• Excellent cross-functional communication with senior stakeholders.
• Proactive leadership style and ability to set direction.
• Experience managing media-platform partnerships.
• Willingness to operate in a fast-moving environment.

Responsibilities

• Set global performance-marketing strategy and investment allocation.
• Build and develop a global team with channel expertise.
• Direct campaign strategy, diagnose performance across audiences and bidding.
• Collaborate with Data Science, Analytics, Growth, and Finance on growth and forecast.
• Build AI-powered workflows for testing, creation, optimization, and analysis.
• Translate audience insights into effective campaigns with Product Marketing and Creative.
• Coordinate with Brand to align Brand and Performance learning.
• Drive partnerships with ad platforms to stay on the cutting edge.

Skills

Performance marketing scaling

Global team leadership

Paid-media expertise

Incrementality judgment

AI workflows & automation

Stakeholder influence

Strategic partnerships

Fast-moving environment

Job description

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative engineering. We blend the best of human ingenuity and creativity, with deep technical and quantitative expertise.

About the Role

We are hiring a Head of Performance Marketing to lead global paid media and investment allocation across products, audiences, and markets. You will build a global team, partnering closely with product, engineering, data science, and creative to build durable user and revenue growth strategies. Incrementality and marginal returns will guide your investment framework, delivering growth within clear economic guardrails.

This is a hands-on leadership role. You will bring expert campaign and measurement judgment while rethinking how performance marketing operates with AI, automation, and agents. You will both need to IC and build a team already operating at massive scale. Working across technical, product, creative, and finance teams, you will build systems that turn experimentation into better execution and sustained growth.

In this role, you will:

• Set the global performance-marketing strategy and operating model, allocating investment based on incremental impact and marginal returns.

• Build and develop a global team with deep channel expertise and clear accountability for results.

• Work directly on campaign strategy and execution, diagnosing performance across audiences, creative, bidding, and pacing.

• Partner with Data Science, Analytics, Growth Product, and Finance to measure incremental growth, establish economic guardrails, and guide forecasting and investment decisions.

• Build AI-powered workflows and agents for creative testing, campaign creation, optimization, and analysis, with rigorous evaluation and human accountability.

• Partner with Product Marketing, Creative, and Product to translate audience insights and product priorities into effective campaigns.

• Coordinate with the Brand media strategy and planning leader to align execution and share learning across Brand and Growth. You will both need to optimize the ‘overall’ media allocation (i.e. "Brand plus Performance") intelligently.

• Drive the partnership with our biggest ad platform partners (e.g. Google, Meta et al) to stay on the cutting edge of performance, and shape their roadmap to drive innovation.

You might thrive in this role if you have:

• A track record of scaling performance marketing across channels and markets, delivering incremental user and revenue growth.

• Experience building global teams while staying close to campaign execution and technical detail.

• Deep paid-media expertise across audience strategy, creative testing, bidding, pacing, and optimization.

• Strong judgment in incrementality, experimentation, attribution, and customer economics, with experience translating findings into investment decisions.

• Experience personally building or deploying AI workflows and automation, including evaluating results and managing failures.

• The technical fluency and communication skills to influence senior stakeholders across Engineering, Product, Data Science, Creative, and Finance.

• A practical leadership style: you can set long-term direction, investigate problems, and build better ways to work.

• Experience managing strategic media-platform partnerships, commercial negotiations, and measurement integrations.

• An ability to, and desire to continue to, operate in the fastest moving environment in the world right now.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Aff… Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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