Head of Men’s Brand & Communications

Buck Mason; Los Angeles (CA); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health, dental & vision Insurance

Fitness & wellness benefits

401k retirement savings plan with Firm

Clothing allowances

Job summary

Buck Mason is seeking a Head of Men’s Brand & Communications to lead storytelling, press strategies, and brand voice for the men’s line. You will own product narratives, curate partnerships, and drive organic placements, reporting to the VP of Digital and collaborating with founders.

Based in Los Angeles with regular travel to New York, you will build an in-house new media team and shape communications across channels to reinforce our craft and provenance in a fast-moving, entrepreneurial

Qualifications

• 8+ years of fashion communications or PR experience
• Established relationships with editors, writers, stylists, and industry leaders
• Menswear fluency strongly preferred
• Based in Los Angeles with regular travel to New York

Responsibilities

• Own storytelling for key product launches and press strategies
• Develop and execute the communications and PR strategy for the men’s business
• Create, maintain, and expand relationships with press, writers, editors, stylists, podcasters, and industry leaders
• Manage media relations, press materials, and press events
• Build and maintain talent pipelines with stylists, costume designers, and VIP networks
• Serve as a spokesperson and face of the brand for press opportunities
• Develop a consistent brand voice across channels in collaboration with marketing, social, and creative teams
• Monitor media landscape and identify opportunities as they develop

Skills

Press relationships

Storytelling

Media strategy

Executive communication

Travel readiness

Job description

Buck Mason is hiring a Head of Men’s Brand & Communications to drive communications and new media for our men’s business. Reporting to VP of Digital and partnering directly with our founders, you’ll own the narrative and relationships that reinforce product stories and brand first principles, and you’ll maintain the industry relationships that create opportunities for brand exposure. This is a hands-on, in-house opportunity to build and run your own new media team.

What You’ll Do

• Own storytelling for key product launches, inclusive of product narrative, key partnerships to amplify launches, and press strategies — with particular focus on our most distinctive products as well as the craft and provenance behind them.
• Develop and execute the communications and PR strategy for the men’s business in partnership with the founders and senior leadership.
• Create, maintain, and expand relationships with press, writers, editors, stylists, podcasters, and industry leaders to create opportunities for brand exposure.
• Manage media relations, press materials, and press events
• Build and maintain talent pipelines with stylists, costume designers, and VIP and celebrity networks to drive organic brand placements.
• Serve as a spokesperson and face of the brand for press opportunities alongside the founders.
• Develop a consistent brand voice across channels of communication in collaboration with marketing, social, and creative teams.
• Monitor the media and cultural landscape — publications, newsletters, Substacks, podcasts, and emerging platforms — and identify opportunities as they develop.

Who you are

• 8+ years of fashion communications or PR experience — agency, in-house, or running your own independent practice; menswear fluency strongly preferred.
• Established relationships with editors, writers, stylists, and industry leaders, and demonstrated success building new press and talent relationships.
• A proven ability to develop meaningful relationships that result in authentic coverage and organic placements.
• Deep knowledge of the menswear segment — brands, press, VIPs, and the evolving media landscape.
• An exceptional writer and communicator; comfortable being a face of the brand and hosting at the highest level.
• Strong judgment, discretion, and taste; thrives working founder-adjacent in a fast-moving, entrepreneurial environment.
• Based in Los Angeles with regular travel to New York.

What we can offer

• Competitive pay
• Health, dental & vision Insurance
• Fitness & wellness benefits
• 401k retirement savings plan with Company matching
• Clothing allowances

$150,000 - $170,000 a year

Here at Buck Mason, we’re all about transparency and fairness, especially when it comes to compensation. While the base salary range for this role is $150,000-$170,000 per year, your total compensation package may include commissions, bonuses and other perks tailored to your performance and dedication to our craft.

Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach, they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Taking an architectural approach to design, they built each piece to last far beyond a single season. Obsessed with quality, they worked with local mills and factories to create the finest fabrics down to the thread. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics.