Head of Measurement & Advanced Analytics

POPPIN JAY INC DBA BLUE CHIP; Northbrook (IL); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

401K Contributions

Flexible PTO Policy

Generous Holiday Schedule

Rewards & Recognition Program

Bonus Eligibility

Summer Hours

Job summary

POPPIN JAY INC DBA BLUE CHIP is seeking a Director of Measurement & Advanced Analytics to lead the agency's measurement, analytics, and ad operations across digital campaigns. The role focuses on strategic vision, growth of the measurement function, and driving insights beyond click-level metrics.

The DMAA will oversee analysts and ad ops, collaborate with SPARQ and Client Leadership, and develop scalable measurement methodologies to drive client growth and demonstrate campaign performance.

Qualifications

• Minimum 10+ years of relevant marketing/measurement/management experience.
• Experience with digital analytics & attribution tools (e.g. Google Analytics, Tableau, Datorama)
• Experience with 3rd party hosting/tracking tools for Display and Video campaigns (e.g. Flashtalking, DV360, Pointroll, Integral Ad Sciences)
• Shopper marketing experience is preferred
• Collaborative professional who emphasizes teamwork.

Responsibilities

• Drives the agency’s approach to measurement, analytics, and digital ad operations.
• Oversees all in-house measurement subject matter experts (analysts and ad ops) and works with third parties as needed.
• Responsible for growing and evolving the Measurement team, services, capabilities, and processes for competitive edge.
• Demonstrates leadership in media, measurement, analytics, and ad operations.
• Streamlines reporting and increases workflow efficiency with advanced reporting capabilities.

Education

Degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline

Tools

Google Analytics

Tableau

Datorama

Flashtalking

DV360

Pointroll

Integral Ad Sciences

Job description

POPPIN JAY INC DBA BLUE CHIP is seeking a Director of Measurement & Advanced Analytics to lead the agency's measurement, analytics, and ad operations across digital campaigns. The role focuses on strategic vision, growth of the measurement function, and driving insights beyond click-level metrics.

The DMAA will oversee analysts and ad ops, collaborate with SPARQ and Client Leadership, and develop scalable measurement methodologies to drive client growth and demonstrate campaign performance.