Head of Marketing, Vice President

Carl Zeiss AG; Princeton (NJ); On-site; USD 201,000 - 251,000; Full time

Benefits offered by this job

Medical

Vision

Dental

401k Matching

Employee Assistance Programs

Vacation and sick pay

Company-wide perks

Job summary

Carl Zeiss AG in the United States seeks Head of Marketing to lead the US lens marketing strategy, demand generation, and product marketing. You will align with product, sales, and customer success to drive revenue and brand strength.

Lead multi-channel campaigns, digital presence, and brand storytelling while managing a data-driven marketing operations backbone and regional teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 10–18 years of progressive marketing leadership experience, preferably in B2B or B2B2C.
• Proven track record delivering revenue-focused marketing in multi-channel environments.
• Experience with product marketing, demand generation, content strategy, and marketing technology stack (CRM/MA, analytics).
• Strong data analytics, storytelling, and executive communication skills.
• Experience leading multi-region teams; ability to navigate cross-cultural contexts.
• Change management, budgeting, and talent development capabilities.

Responsibilities

• Develop and own the US lens marketing strategy and annual plan aligned to revenue goals.
• Define differentiated value propositions, messaging, and positioning across segments.
• Lead brand strategy, market intelligence, and thought leadership to raise market perception.
• Architect multi-channel demand generation programs to meet pipeline targets.
• Collaborate with sales to set targets, enablement, and performance metrics.
• Define product positioning, messaging, and go-to-market plans for offerings.
• Create sales enablement tools, competitive intelligence, and training to accelerate close rates.
• Oversee digital strategy, website, content marketing, SEO/SEM, social, and paid media.
• Steward brand consistency, corporate communications, and external storytelling.
• Build a scalable marketing operations backbone: data governance, attribution, CRM/MA integration, dashboards.
• Establish ROI tracking for programs, campaigns, and channel performance.
• Manage budget, forecasting, and quarterly planning with governance.
• Develop programs for onboarding, adoption, retention, and expansion; cultivate customer stories.
• Collaborate with alliances, channel, and ecosystem partners on co-marketing.
• Recruit, develop, and retain marketing talent; foster high-performance culture.

Skills

Marketing leadership

B2B marketing

Demand generation

Product marketing

Multi-region leadership

Data analytics

Storytelling

Executive communication

Budgeting

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA preferred

Tools

ABO Certification

Job description

About Us: How many companies can say they’ve been in business for over 179 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What’s the role? As Head of Marketing / Vice President of Marketing, you get to work with an astonishing team that plays a vital role in the end-to-end marketing strategy and execution to drive demand, accelerate pipeline, strengthen brand, and enable revenue growth of the US lens channel. This role ensures alignment across product, sales and customer success, delivers a data-driven marketing engine, and elevates the customer journey from awareness to advocacy. Sound Interesting?

Here’s what you’ll do:

Strategy and leadership

• Develop and own the US lens marketing strategy and annual plan aligned to revenue goals.
• Define differentiated value propositions, messaging, and positioning across segments.
• Lead brand strategy, market intelligence, and thought leadership to raise market perception.

Demand generation and pipeline

• Architect multi-channel demand generation programs (digital, events, ABM, partner marketing) to meet pipeline targets.
• Optimize lead quality, lead routing, and conversion across funnel stages.
• Collaborate with sales to set targets, enablement, and performance metrics.

Product marketing and enablement

• Define product positioning, messaging, and go-to-market plans for new and existing offerings.
• Create sales enablement tools, competitive intelligence, and training to accelerate close rates.

Digital and brand marketing

• Oversee digital strategy, website, content marketing, SEO/SEM, social, and paid media.
• Steward brand consistency, corporate communications, and external storytelling.

Marketing operations, analytics, and governance

• Build a scalable marketing operations backbone: data governance, attribution, CRM/MA integration, dashboards.
• Establish ROI tracking for programs, campaigns, and channel performance.
• Manage budget, forecasting, and quarterly planning with rigorous governance.

Customer marketing and advocacy

• Develop programs for onboarding, adoption, retention, and expansion; cultivate customer stories and advocates.

Partnerships and ecosystem

• Collaborate with alliances, channel, and ecosystem partners on co-marketing and demand generation.

People and culture

• Recruit, develop, and retain top marketing talent; foster a high-performance, inclusive culture.
• Promote cross-functional collaboration and a culture of experimentation and accountability.

Do you qualify?

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or equivalent advanced degree preferred.
• 10-18 years of progressive marketing leadership experience, preferably in B2B or B2B2C.
• ABO Certification desirable.
• Proven track record delivering revenue-focused marketing in multi-channel environments.
• Experience with product marketing, demand generation, content strategy, and marketing technology stack (CRM/MA, analytics).
• Strong data analytics, storytelling, and executive communication skills.
• Experience leading multi-region teams; ability to navigate cross-cultural contexts.
• Change management, budgeting, and talent development capabilities.
• Strategic thinker with hands‑on, execution‑oriented leadership.
• Customer- and data-driven decision maker.
• Collaborative, influencing, and able to build consensus across functions.
• Creative problem-solver who thrives in a fast‑paced environment.
• Resilient, adaptable, and comfortable with ambiguity.

Working Environment:

Travel up to 75% as required. Occasional evening/weekend work aligned with global teams and key events.

The annual pay range for this position is $201,100 - $251,400. The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent. This position is eligible for a Performance Bonus.

We have amazing benefits to support you as an employee at ZEISS!

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay
• The list goes on!

The above is intended to describe the general content of and requirements for this job. It is not to be construed as an exhaustive statement of requirements, duties, or responsibilities.

The Company reserves the right to interpret, amend, or otherwise modify, in whole or in part, any job description at any time, at its sole discretion.

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).

Step out of your comfort zone, excel and redefine the limits of what is possible.

That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people. In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

Join us today. Inspire people tomorrow.

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.