Head of Marketing Technology

LastPass; United States; Remote; USD 170,000 - 220,000; Full time

Job summary

An established industry player in password management is seeking a Head of Marketing Technology to lead their innovative BizTech team. This role is pivotal in shaping data-driven marketing strategies and optimizing operations through advanced technology solutions. The ideal candidate will possess a strong background in both B2C and B2B environments, demonstrating expertise in marketing automation, CRM systems, and data governance. Join a high-growth, inclusive, and remote-first environment where your contributions will drive digital transformation and enhance customer experiences. If you are passionate about leading large-scale MarTech projects and fostering collaboration, this opportunity is perfect for you.

Benefits

Flexible PTO

Parental Leave

Health Coverage

Home Office Support

Qualifications

• Proven experience in developing MarTech stacks for B2C and B2B.
• Hands-on expertise with marketing automation and CRM platforms.

Responsibilities

• Define and execute the technical strategy for MarTech.
• Lead and mentor a global team fostering innovation.

Skills

Marketing Automation

CRM Management

Data Governance

Customer Segmentation

Analytical Skills

Tools

Marketo

HubSpot

Adobe

Salesforce

ZoomInfo

Job description

Join to apply for the Head of Marketing Technology role at LastPass.

LastPass is a leader in password and identity management, trusted by 100,000+ businesses and millions of users. We focus on combining security with effortless access for individuals, families, small businesses, and enterprises.

Our Business Technology team seeks a Head of Marketing Technology to lead and scale our marketing technology stack, enabling data-driven strategies, enhancing customer experiences, and optimizing operations through innovative solutions. The ideal candidate has strong technical leadership, experience in high-velocity B2C and B2B environments, and expertise in software development and marketing tools.

About the team: You will join the BizTech team, which drives digital transformation, operational excellence, and exceptional experiences for employees and customers. We value innovation, collaboration, and delivering value.

Key responsibilities include:

1. Define and execute technical strategy for MarTech to support business growth.
2. Support B2C and B2B marketing with an omni-channel technology approach.
3. Improve campaign effectiveness with data insights and process optimization.
4. Enhance lead management and nurturing processes.
5. Ensure marketing automation tools provide actionable insights.
6. Partner across teams to execute the MarTech roadmap efficiently.
7. Maintain governance and compliance with data standards.
8. Lead thought leadership in marketing transformation.
9. Lead and mentor a global team fostering innovation and collaboration.

Required qualifications:

• Experience developing and integrating MarTech stacks, with leadership in B2C & B2B marketing, lead management, attribution, email marketing, data governance, and system integration.
• Hands-on expertise with marketing automation platforms (e.g., Marketo, HubSpot, Adobe), CRM (e.g., Salesforce), and enrichment platforms (e.g., ZoomInfo).
• Proven ability to design omnichannel customer journeys and unify customer data.
• Strong background in data platforms, customer segmentation, and analytics tools.
• Ability to work independently and in a fast-paced environment.
• Experience leading large-scale MarTech projects in complex organizations.
• Ownership mindset with strong analytical skills and stakeholder communication.
• Knowledge of MarTech trends, AI integration, APIs, ETL, data pipelines, and data warehousing.

Our US pay range is $170,000—$220,000 USD, reflecting market factors and experience.

Why Join LastPass?

• Market-leading password manager
• High-growth, inclusive, remote-first environment
• Competitive pay, flexible PTO, parental leave, health coverage, home office support, and more

Apply today and help us build the future. We value diversity and inclusion.