Head of Marketing Science

Vibe; New York (NY); On-site; USD 215,000 - 290,000; Full time

Benefits offered by this job

Health coverage

401(k) with matching

Unlimited PTO

Parental leave

Annual offsite

Job summary

Vibe is seeking a data-driven leader to build and lead Marketing Science at Vibe, the first hire in this new function, reporting to the VP of Product. You’ll bridge data capabilities with client outcomes, working with Sales, Client Success, Product, and measurement partners.

This role exists to prove value beyond vanity metrics and shape how marketing data informs strategy. You’ll define measurement strategy, run incrementality studies, collaborate with Product and Data Engineering, mentor

Qualifications

• 6-7+ years in ad tech/performance marketing at a major platform or a measurement company.
• Hands-on experience running Incrementality, Conversion Lift, Geo Lift, MMM, or MTA studies.
• Strong SQL skills and hands-on data exploration; a player-coach, not just a manager.
• Track record presenting data-driven recommendations directly to senior client stakeholders, using numbers to defend budget and drive revenue.
• Experience building a team: hiring, coaching, and scaling analysts.
• Ability to structure ambiguous client challenges into clear analytical projects with actionable next steps.

Responsibilities

• Define measurement strategy and frameworks for the platform and clients.
• Manage executive relationships with measurement partners and present findings to client leadership.
• Design and run A/B tests and lift studies to isolate drivers of performance.
• Hire, mentor, and scale a Marketing Science team; create reusable playbooks for campaigns.

Skills

Incrementality studies

Conversion Lift

Geo Lift

MMM / MTA analyses

SQL proficiency

Executive stakeholder communication

Team leadership

Tools

MMPs

Pixels

Post-backs

Attribution windows

Job description

About Vibe

At Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play, it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity.

Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV.

Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone.

Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors.

Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media.

About the Role

You'll build and lead Marketing Science at Vibe- the first hire in a brand-new function, reporting to Vibe's VP of Product. You'll represent the data side of the client relationship, bridging Vibe's technical capabilities with each client's business outcomes, working closely with Sales and Client Success to win and retain business, with Product to shape measurement features, and directly with clients and measurement partners. This role exists because as Vibe moves upmarket, clients need deeper proof of performance and a consultative partner who speaks the language of the numbers. You'll define how Vibe measures success, moving clients from simple attribution to true incrementality, with a mandate to prove Vibe's value beyond vanity metrics, establish measurement authority with client CMOs and Heads of Performance, and build the team from the ground up.

What You’ll Do

Measurement Strategy & Frameworks

• Define Vibe's measurement strategy, moving clients along the measurement maturity curve
• Build scaled frameworks for Conversion Lift, Geo Lift, MTA, MMM, and Brand Lift
• Own client-side measurement logic, keeping every number we report statistically sound
• Partner with Product and Data Engineering to automate measurement frameworks into the platform

Partnering & Influence

• Manage executive relationships with measurement partners like AppsFlyer, Adjust, and verification providers
• Lead presentations with client leadership, translating complex data into clear recommendations
• Design proof-of-concept tests with Sales that unlock budget from skeptical prospects
• Resolve data discrepancies between Vibe and client data with transparency

Hands-On Analysis

• Dive into SQL and raw data to troubleshoot underperforming accounts
• Design A/B tests and lift studies that isolate what's actually driving results
• Separate correlation from causation in a real-time programmatic environment
• Publish vertical-specific insights that Sales and Marketing use to educate the market

Team Building & Scale

• Hire and develop a team of Data Analysts and Marketing Science managers
• Coach the team on statistical rigor and on telling a story with data
• Build playbooks for campaign performance that Sales and CS teams can reuse
• Shape how the Marketing Science team scales alongside revenue growth

What You Need

• 6-7+ years in ad tech/performance marketing at a major platform or a measurement company, with fluency in MMPs, pixels, post-backs, and attribution windows
• Hands-on experience running Incrementality, Conversion Lift, Geo Lift, MMM, or MTA studies
• Strong SQL skills and hands-on data exploration- you're a player-coach, not just a manager
• Track record presenting data-driven recommendations directly to senior client stakeholders, using numbers to defend budget and drive revenue
• Experience building a team: hiring, coaching, and scaling analysts
• Ability to structure ambiguous client challenges into clear analytical projects with actionable next steps

Nice to Haves

• Known and connected in the measurement or performance marketing space
• Existing relationships with measurement partners or industry contacts

Our Values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.

You’ll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.

This is a high-performance environment with high-performance rewards: you’ll work alongside people who push you, with real ownership over hard problems in a market that’s moving fast.

If that sounds like the best version of your career, we want to meet you.

What We Offer

For candidates in New York, NY, the pay range for this role is 215,000-290,000.

At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up:

• Variable pay — based on objectives you hit. No arbitrary targets.
• Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
• Full health coverage — Comprehensive medical, dental, and vision insurance.
• 401(k) with matching — We invest in your future, not just your output.
• Unlimited PTO — Take the time you need. We measure results, not hours.
• Parental leave — Paid leave for all parents.
• Annual offsite — The whole team, once a year, somewhere worth the trip.

Our Interview Process

We respect your time. Here's exactly what to expect — no surprises, no ghosting.

• Recruiter screen — 30 min. We'll share context; you'll share yours.
• Manager interview — Meet the person you'd work with directly.
• Case study interview — A real problem, not a trick. We'll work through it together.
• Calibration interview — A senior leader joins to ensure we're holding a consistent, high bar.
• Offer — Fast. We don't let good decisions sit.

Equal Opportunity

Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.

Referral Instructions

Being referred? Ask your contact to submit your application directly on your behalf.