Head of Marketing - Remote, USA

Formic; Oregon; Híbrido; USD 180.000 - 260.000; Tempo integral

Resumo da vaga

Formic is seeking a Head of Marketing to build and lead a scalable demand generation engine that creates qualified pipeline for Sales. You will own how Formic shows up in the market, identify manufacturers to target, and translate engagement into high-quality opportunities.

This is a hands-on builder role spanning Marketing, lead gen, and GTM Engineering, with team leadership. You’ll set strategy and stay close to execution to drive results.

Responsabilidades

• Head of Marketing responsible for building, optimizing, and leading a scalable demand-gen engine.
• Own Formic's market presence and identify/reach manufacturers to create high-quality pipeline.
• Lead Marketing, SDR, RevOps alignment and GTM engineering, coaching a growing team.

Descrição da vaga

Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team:

Formic's Marketing Team is the growth engine behind our commercial expansion. We move fast, experiment boldly, and build systems that scale. We work in close lockstep with Sales, RevOps, and Leadership to generate pipeline, sharpen our message, and get in front of the right manufacturers at the right time. This team is small, high-impact, and driven - and we're looking for someone who can match that energy.

About this role:

As our Head of Marketing, you will build, optimize, and lead a scalable engine for creating demand and qualified pipeline. You will own how Formic shows up in the market, how we identify and reach the manufacturers we can help, and how we turn that engagement into high quality opportunities for Sales.This is a broad, hands‑on role spanning Marketing, lead generation, Sales Development, and GTM Engineering and managing a team to deliver across those areas. You'll bring those capabilities together around a common goal: creating qualified pipeline and quantifying through data and insights what's driving it. As Formic grows, you'll help determine how the team and these capabilities evolve.We're looking for someone who combines creativity with operating rigor. You'll set strategy, but you'll stay close enough to the work to understand what's actually happening. You'll establish clear priorities, ownership, and metrics, and make decisions based on results. When something works, you'll scale it. When it doesn't, you'll change it or stop doing it.You'll also build and develop the team around you. That means setting clear expectations, delegating real ownership, coaching people to get better, and holding the team accountable for results. We want a leader who welcomes challenges, seeks out evidence that their assumptions may be wrong, and changes course when the data or the team tells them something different.This is a builder role. One day you might be sharpening Formic's positioning; the next, reviewing pipeline performance with Sales, coaching an SDR, digging into why a campaign isn't converting, or working with a GTM Engineer to test a completely different way of reaching manufacturers. You should be equally comfortable asking "What should we try