Head of Marketing Operations & Analytics

Harvey; California (MO); On-site; USD 207,000 - 310,000; Full time

Job summary

Harvey is seeking a Head of Marketing Operations and Analytics to own platforms, data, and automation powering the marketing engine. You will design measurement frameworks, technology stack, and reporting systems connecting every marketing dollar to pipeline and revenue.

You’ll partner with revenue operations, GTM systems, product marketing, and sales leadership to ensure data-driven, compliant, and efficient operations while building a high-performing global team.

Qualifications

• 10+ years of experience in marketing operations, analytics, or growth operations, including 5+ years leading teams.
• Deep, hands-on expertise across the modern B2B marketing stack: automation, CRM, attribution, lead routing, and data visualization.
• Fluent SQL and data pipelines; able to QA and troubleshoot data directly.
• Experience applying AI, automation, and agentic workflows to marketing operations.
• Proven track record building analytics and attribution frameworks linking activity to pipeline and revenue.

Responsibilities

• Own the marketing technology stack: evaluate, implement, and optimize automation, CRM, ads, attribution, routing, and data visualization.
• Lead AI and automation adoption, shipping production workflows across the funnel.
• Build unified marketing analytics and reporting for a single source of truth.
• Architect lead lifecycle infrastructure with routing, scoring, and handoff criteria.

Skills

Marketing operations

Analytics leadership

Cross-functional collaboration

AI in marketing

Team management

SQL proficiency

Data storytelling

Budget management

Vendor negotiation

Change management

Growth marketing

Tools

Marketing automation platforms

CRM

Attribution tools

Data visualization tools

Job description

Why Harvey

At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.

This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth - personal, professional, and financial - is unmatched.

Our team moves fast, takes ownership, and is deeply committed to the mission - operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.

At Harvey, the future of professional services is being written today - and we’re just getting started.

Role Overview

Harvey is redefining what an AI-native marketing organization looks like, and this role designs the operating system behind it. The Head of Marketing Operations and Analytics owns the platforms, data, and automation that power Harvey's marketing engine. It's a rare shot at architecting a category-defining function with a brilliant team, an AI-native mandate, and full latitude to build it right for the long term.

You’ll build the measurement frameworks, technology stack, and reporting systems that connect every marketing dollar to pipeline and revenue, partnering closely with revenue operations, GTM systems, product marketing, and sales leadership to make Harvey's systems and operations data-driven, compliant, and efficient.

This role will report directly to our Head of Demand Generation, working closely across our entire marketing team.

What You'll Do

• Own the marketing technology stack - evaluate, implement, and optimize tools across marketing automation, CRM, ad platforms, attribution, lead routing and enrichment, and data visualization to support a modern, AI-first operating model.

• Lead AI and automation adoption - identify and ship agentic workflows and automation that remove manual work across the funnel; go beyond piloting tools to running them in production.

• Build unified marketing analytics and reporting - attribution models, pipeline dashboards, and campaign ROI measurement that serve as a single source of truth for marketing, finance, and sales leadership, and translate into clear, actionable insight.

• Architect lead lifecycle infrastructure - define funnel stages, scoring models, routing logic, and handoff criteria in partnership with revenue operations and sales development.

• Own marketing data governance and compliance - ensure data quality, consent management, and privacy frameworks are built into every system and workflow.

• Drive operational excellence - build scalable workflows, automations, experimentation and optimization practices (e.g., A/B testing), and QA processes that ensure data integrity and let the team move fast without sacrificing quality.

• Own budget and vendor management - manage the marketing operations budget and technology renewals, and evaluate/negotiate vendor contracts in partnership with finance and procurement.

• Lead and develop the team - lead and develop a high-performing global organization as Harvey scales its marketing investment.

• Partner cross-functionally - work with GTM systems, product marketing, customer engagement, sales leadership, and finance to align on targets, surface insights, inform investment decisions, and lead change management across a fast-moving organization.

What You Have

• 10+ years of experience in marketing operations, marketing analytics, or growth operations, including 5+ years managing and developing teams

• Deep, hands-on expertise in the modern B2B marketing technology stack across marketing automation, CRM, attribution tools, lead routing/enrichment, automation/orchestration platforms and data visualization tools

• Working fluency in SQL and marketing data pipelines, with the ability to query, QA, and troubleshoot data directly.

• Demonstrated experience applying AI, automation, and agentic workflows to marketing operations. You've shipped production systems, not just piloted tools.

• Proven track record building marketing analytics and attribution frameworks that connect marketing activity to pipeline and revenue in a sales-led SaaS environment.

• Experience owning data governance, privacy, and consent frameworks for a marketing organization.

• Experience managing marketing technology budgets and negotiating vendor contracts.

• Experience managing and developing teams in high-growth environments, ideally at fast-growing, AI-native companies familiar with modern technology stacks.

• Strong cross-functional partnership and change-management skills, with demonstrated ability to align marketing, sales, finance, and systems teams around shared goals and data, and to translate complex data into clear insight for executive decision-making.

• A builder's mindset - you have taken marketing operations infrastructure from early-stage to scaled, and you thrive in environments where you can design systems rather than inherit them.

Compensation

$206,800 - $310,200 USD

Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices [here].

Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing [e-mail]