Head of Marketing Operations

Caraa; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

A healthcare technology company is seeking a Head of Marketing Operations to build and scale their marketing engine. This role involves managing marketing technology, ensuring compliance, and implementing data-driven campaigns. The ideal candidate will have over 8 years of experience in marketing operations, knowledge of compliance requirements, and experience with tools like Braze and Iterable. The position offers a competitive salary, health benefits, and flexible work options.

Benefits

Comprehensive health, dental, and vision insurance

Flexible work schedule

Opportunities for professional development

Qualifications

• 8+ years of experience in marketing operations in B2C or B2B2C environments.
• Strong familiarity with marketing compliance requirements like HIPAA and TCPA.
• Comfort in owning mission-critical infrastructure with compliance implications.

Responsibilities

• Select and manage all marketing automation tools.
• Create scalable systems for multi-step campaigns.
• Establish processes for compliance across marketing channels.
• Build workflows to maintain accurate member contact data.

Skills

Marketing automation

Campaign execution

Data integration

Compliance knowledge

Cross-functional collaboration

Tools

Braze

Iterable

Segment

Job description

Overview

Radiology is the second most used healthcare service, used by over 51% of the workforce annually. Despite the critical role of radiology in healthcare, the process for undergoing a medical imaging exam has remained unchanged for decades. OneImaging is solving this with a concierges approach and a premium-quality radiology network of over 4,000 vetted providers across 48 states, which also reduces imaging costs by 60-80%. Our solution helps patients and families access essential radiology services at fair prices and without surprise bills, all while delivering immediate savings and ROI for employers and payers on every exam.

We’re looking for a world-class Head of Marketing Operations to build and scale the marketing engine behind OneImaging’s member communications. As our first senior hire in this function, you will own the marketing technology stack end-to-end, ensuring it’s built for speed, compliance, and scale across. Your mission is to work cross-functionally to build the systems, data flows, and processes that turn strategy into execution at scale. You\'ll work closely with our growth, product, engineering, and data teams to build infrastructure that executes precision marketing, based on either planned campaigns or data-driven triggers, which are compliant, timely, and effective.

Responsibilities

• Select, implement, and manage all tools related to marketing automation, customer data integration, attribution, and campaign execution.
• Create scalable systems to launch multi-step, multi-channel marketing campaigns triggered by claims, prior authorization (PA) data, or other system events across customers.
• Leverage generative AI tools to accelerate campaign asset development (e.g., email drafts, copy variants, personalization tokens) and streamline QA workflows.
• Design reusable templates, segmentation logic, and workflows to enable personalization of marketing campaigns at scale.
• Establish processes and systems to enforce HIPAA, TCPA, and CAN-SPAM compliance across all marketing channels (SMS, email, direct mail, etc.).
• Build systems and workflows to maintain accuracy, deduplication, and enrichment of member contact data across all systems.
• Partner with engineering and product to integrate our marketing tools with core operational systems (e.g., claims feeds, EHRs, CRM, care navigation tools).
• Incorporate generative AI and analytics tools to improve segmentation, message timing, and channel selection based on performance trends and member behavior.
• Ensure campaigns are executed flawlessly—on time, to the right people, in the right channel—and continuously improve through reporting and feedback loops.
• Reduce friction in campaign setup and execution, allowing the broader marketing and growth teams to focus on creative, strategy, and optimization.

Qualifications

• 8+ years of experience in marketing operations, ideally in regulated or complex B2C or B2B2C environments.
• Proven track record building and scaling marketing automation systems across email, SMS, and direct mail.
• Understanding of marketing compliance requirements, including HIPAA, TCPA, and CAN-SPAM.
• Strong familiarity with tools such as Braze, Iterable, Segment, or similar platforms.
• Hands-on experience integrating marketing platforms with product, data, and backend systems—APIs, event streams, and secure data feeds.
• Strong collaboration skills and experience working cross-functionally with product, engineering, data, and legal teams.
• High attention to detail and comfort owning mission-critical infrastructure with compliance and performance implications.
• Passion for operational excellence and enabling scalable growth.

Benefits

Competitive salary and bonus structure:

• Comprehensive health, dental, and vision insurance
• Flexible work schedule and remote work options
• Opportunities for professional development and career growth

OneImaging is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.