Director of Marketing

Biltmore Hotel; Phoenix (AZ); Vor Ort; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

The Biltmore Hotel in Coral Gables seeks a Director of Marketing to shape the voice and visibility of a landmark luxury hotel. You will lead strategy, a small team, and external partners to drive bookings across rooms, meetings, dining, golf, spa, and experiences.

You will develop annual plans, manage budgets, and collaborate with Sales, Revenue Management, and ownership to deliver measurable commercial results while maintaining brand integrity.

Qualifikationen

• At least ten years of progressive marketing experience with leadership of campaigns, budgets and teams.
• Proven ability to deliver measurable commercial results through digital and direct channels.
• Strong brand judgment and writing/communication skills; translate strategy into action.
• Ability to collaborate across business units and manage competing priorities.
• Experience in luxury hotels/resorts preferred; English/Spanish bilingual a plus.

Aufgaben

• Develop and execute an annual marketing plan tied to the hotel's priorities and revenue goals.
• Grow profitable demand and direct bookings through digital marketing, the website, email, CRM, content, partnerships, and campaigns.
• Build coordinated marketing plans for rooms, meetings, catering, restaurants, golf, spa, and other outlets.
• Guide brand identity, storytelling, photography, video, PR, and communications across channels.
• Manage the marketing budget, agencies, and vendors, with clear priorities and accountability for results.
• Measure campaign performance and present insights and recommendations to leadership.
• Lead, coach, and develop the Marketing Manager and PR Coordinator.

Kenntnisse

Marketing leadership

Digital marketing

Budget management

Brand management

Team management

Communications

Bilingual English/Spanish

Jobbeschreibung

The Biltmore Hotel | Coral Gables, Florida

The Biltmore Hotel is seeking a Director of Marketing to lead the next chapter of its centennial story. This is an opportunity to shape the voice and visibility of a landmark luxury hotel while generating measurable business across rooms, meetings and celebrations, dining, golf, spa, and other experiences.

Reporting to the Managing Director, you will set the hotel’s marketing strategy, lead a small team and external partners, and work closely with Sales, Revenue Management, and ownership. You will bring both creative judgment and commercial discipline: protecting what makes The Biltmore distinctive while finding effective ways to reach new guests and deepen relationships with those who know us.

What you will lead

• Develop and execute an annual marketing plan tied to the hotel’s business priorities and revenue goals.
• Grow profitable demand and direct bookings through digital marketing, the website, email, CRM, content, partnerships, and targeted campaigns.
• Build coordinated marketing plans for the hotel’s rooms, group and catering business, restaurants, golf, spa, and other outlets.
• Guide brand identity, storytelling, photography, video, public relations, and communications across all channels.
• Manage the marketing budget, agencies, and vendors, with clear priorities and accountability for results.
• Measure campaign performance and present practical insights and recommendations to the leadership team.
• Lead, coach, and develop the Marketing Manager and PR Coordinator.

Requirements

What you bring

• At least ten years of progressive marketing experience, including leadership of integrated campaigns, budgets, teams, and agency partners.
• A record of delivering measurable commercial results, especially through digital marketing and direct channels.
• Strong brand judgment, writing and communication skills, and the ability to turn a strategy into work that gets done.
• The confidence to collaborate across multiple business units and balance competing priorities.
• Independent luxury hotel or resort marketing experience is strongly preferred.
• English and Spanish bilingual ability is a plus.