Head of Marketing (FunnelFox)

Adapty; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a marketing leader to enhance its presence in the U.S. market. This role involves developing and executing comprehensive marketing strategies to drive growth for both established and emerging products. The ideal candidate will possess strong B2B marketing experience, a data-driven mindset, and a knack for optimizing campaigns across various channels. You'll be part of a dynamic team focused on brand awareness and user acquisition, ensuring that every initiative aligns with business goals. Join a fast-paced startup where your contributions will directly impact the company's trajectory and market success.

Benefits

Flexible Remote Work

Learning Stipends

Remote Work Perks

Fast-Track Growth Opportunities

Data-Driven Environment

Qualifications

• 5+ years of B2B marketing experience, preferably in SaaS or technology.
• Proven track record of executing marketing strategies and growing brand presence.

Responsibilities

• Develop and execute a full-cycle marketing strategy for international markets.
• Conduct deep market and competitor research to refine messaging and positioning.

Skills

B2B Marketing

Analytical Skills

Research Skills

Marketing Strategy Development

Campaign Optimization

Job description

Adapty is a revenue management platform for mobile apps that simplifies subscription implementation and paywall management. We help developers quickly monetize their apps, serving 8,000+ apps and processing $1.4 billion in in-app subscriptions annually. Backed by top investors like 500 Startups and Surface Ventures.

In addition to Adapty, we are expanding our efforts with FunnelFox, a B2B automation platform designed to help sales and marketing teams streamline funnel management and increase conversion rates. As we grow both products, we are looking for a marketing leader to drive our presence in the U.S. market.

You’ll be part of the marketing team, which focuses on driving growth through targeted campaigns, optimizing user acquisition, and building brand awareness. Our marketing efforts are data-driven and centered around our well-defined ICP and market strategy, ensuring every initiative is aligned with business goals.

What You Will Do

• Develop and execute a full-cycle marketing strategy to expand Adapty across key international markets, ensuring measurable brand growth and demo conversions.
• Break down the strategy into specific marketing channels, identifying gaps and prioritizing the most effective ones for each region.
• Conduct deep market and competitor research across different geographies to refine messaging, positioning, and go-to-market approaches.
• Scale and optimize current marketing campaigns, tailoring them to different markets while maintaining brand consistency.
• Critically assess marketing initiatives, identifying weaknesses and ensuring every action aligns with business goals and regional needs.

What We Expect

• 5+ years of experience in B2B marketing, preferably in SaaS or technology.
• Proven track record of executing marketing strategies from scratch and successfully growing brand presence in multiple international markets.
• Strong analytical and research skills, with the ability to identify key metrics and measure performance across different regions.
• Experience working across multiple marketing channels, understanding how to allocate resources for maximum impact.
• A critical thinker who challenges assumptions, finds weaknesses in existing campaigns, and continuously optimizes for better results.

What We Offer

• Flexible Remote Work: Work from anywhere with a schedule that fits your life. We use deel.com as an international hiring platform.
• Perfect Product Fit: Adapty is already a leader in its niche, and FunnelFox is an emerging product with strong potential.
• Direct Impact: Your work will directly shape our presence in the U.S. market and drive our brand’s growth.
• Data-Driven Environment: We make decisions based on research, testing, and real insights.
• Fast-Track Growth: Work in a fast-paced startup where your ideas are heard, tested, and implemented.
• Additional Benefits: We support your professional growth with learning stipends, remote work perks, and other benefits.