Head of Marketing (Formula by Cointelegraph)

Cointelegraph; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Cointelegraph seeks a Head of Marketing to drive strategic client campaigns at their PR & Marketing agency, Formula. This role involves leading marketing strategies, managing teams, and optimizing client campaigns in the fast-evolving Web3 space. Ideal for a seasoned marketer with a deep understanding of digital trends and user behavior.

Qualifications

• 3+ years in digital or growth marketing.
• Strong understanding of crypto-native culture.
• Experience leading marketing teams.

Responsibilities

• Lead development and execution of marketing strategies.
• Manage cross-functional teams and campaigns.
• Monitor market trends in Web3.

Skills

Digital marketing

Growth marketing

Web3 knowledge

Communication

Stakeholder management

Data-driven analysis

Job description

About Us

Founded in 2013, Cointelegraph is the leading independent digital media resource covering the future of money. Each day our team delivers the most accurate and up-to-date news on the topics such as crypto and blockchain, Metaverse, AI and general trends. Our editorial content is based on our passion to deliver unbiased news, in-depth analytics, comprehensive cryptocurrency price charts, insightful opinion pieces, as well as regular reports on the social transformation that digital currencies bring.

Cointelegraph also offers a wide range of specialised tools and products. Explore the trader-focused Markets Pro section, The Research Terminal to get an edge in the rapidly evolving financial landscape and be at the forefront of the digital transformation.

Formula by Cointelegraph

Formula by Cointelegraph is a full-service PR & Marketing agency powered by the world’s leading crypto media. We specialize in delivering impactful campaigns for clients in the Web3 space.

Role Overview

We’re looking for a Head of Marketing to lead strategic direction and execution across client campaigns at Formula. In this role, you’ll work closely with founders, strategists, and creative teams to turn business goals into effective, multi-channel marketing systems. You’ll manage high-impact Web3 projects, guide cross-functional teams, and ensure our clients scale with clarity, consistency, and measurable results. This position is ideal for someone who understands the Web3 landscape deeply, thinks in systems, and leads with both strategic vision and operational precision.

Responsibilities

• Lead the development and execution of full-cycle marketing strategies for Formula’s clients — from go-to-market planning to ongoing growth initiatives.
• Translate client needs into clear campaign direction, working across SMM, KOL, PR, content, paid, and product marketing functions.
• Own strategic positioning for clients: define messaging, audience targeting, growth tactics, and success metrics.
• Oversee campaign execution and quality across internal teams — ensuring creative, performance, and brand consistency.
• Act as a strategic advisor to clients and their founding teams — guiding narrative focus, market differentiation, and tactical prioritization.
• Monitor market and platform trends in Web3 (DeFi, NFTs, infrastructure, L1/L2) to inform client strategy and maintain relevance.
• Review and interpret campaign data, distill learnings, and continuously optimize marketing systems and tactics.
• Collaborate closely with Formula leadership, project management, and business development to align marketing delivery with client and agency goals.
• Manage a growing team of marketing professionals and external collaborators.
• Improve internal processes, templates, and planning frameworks to scale Formula’s marketing operations efficiently.

Requirements

• 3+ years in digital or growth marketing, including at least 2 years in a senior/leadership role.
• 3+ years of experience in Web3, with a strong grasp of crypto-native culture, user behavior, and product ecosystems.
• Demonstrated ability to lead cross-functional marketing teams and deliver measurable campaign results.
• Strong understanding of positioning, go-to-market strategy, audience segmentation, and performance content.
• Hands-on experience across multiple channels: social media, influencer/KOL, paid ads, content, PR, and community.
• Exceptional communication and stakeholder management skills — both internally and with C-level clients.
• Highly organized and able to operate within fast-paced, multi-project environments.
• Data-driven approach, ability to make short researches to oversee the market trends and competitors for the clients cases.

Preferred Qualifications

• Background in brand strategy, content, or creative direction.
• Experience working with early-stage startups or launches (ICOs, TGEs, product rollouts).
• Familiarity with Cointelegraph’s ecosystem, editorial tone, and partner network.
• Network within Web3 VC, creator, and media ecosystems.

Application Requirements

1. CV
2. Few examples of marketing campaigns or strategic initiatives you have led — ideally including go-to-market planning, growth strategy, or multi-channel execution.
3. Short project summaries for one or two of the examples above, describing:
4. The objective and context of the project
5. Your specific role and decisions you made
6. Channels and tactics used
7. Results or measurable impact