Head of Marketing

Blacksmith; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A tech company is looking for a skilled marketer to oversee product marketing, demand generation, and brand initiatives. The role involves building a marketing team, creating impactful marketing campaigns, and ensuring the brand's voice is consistent across channels. The ideal candidate will possess creativity, analytics skills, and a team-oriented mindset.

Qualifications

• Experience in product marketing or similar field.
• Proven ability to build marketing materials and campaigns.
• Strong familiarity with customer education and demand generation.

Responsibilities

• Translate complex technical features into clear customer value.
• Define and track core growth metrics.
• Own social media presence and ensure brand consistency.

Skills

Creativity

Data analysis

Project management

Communication

Job description

What you’ll own

Product Marketing

• Translate complex technical features into clear customer value.

• Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.

• Drive customer education through docs, email campaigns, and onboarding guides.

Growth & Demand Generation

• Define and track core growth metrics: weekly inbound leads, pipeline created, and conversion rates.

• Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).

• Experiment with paid acquisition and measure ROI rigorously.

Brand & Content

• Carry forward a high bar for quality, creativity, and personality in our brand.

• Own social presence (X, LinkedIn) and ensure consistency with our voice.

• Drive thought leadership: blogs, podcasts, PR placements, and founder amplification.

• Create compelling customer stories, launch videos, and product announcements.

Events & Partnerships

• Run high-ROI events and conferences with a tighter filter on spend vs. return.

• Build relationships with influencers, creators, and ecosystem partners where it makes sense.

• Collaborate with design and creative partners on swag, landing pages, and experiences.

Team & Leadership

• Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.

• Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).

• Partner with founders on GTM, sales, and fundraising announcements.

What we value

• Taste and quality: You believe that details matter, from landing pages to launch videos.

• Bias to action: You proactively identify problems and take them to the finish line.

• Originality: You’re not here to copy what everyone else is doing. You bring creativity and bold ideas.

• Team player: You can lead with conviction but also collaborate, listen, and adapt. Marketing is a team sport, not a solo performance.

• Data-driven: You can back up intuition with metrics and know how to measure what matters.

• Understands developers: You need to speak the language of developers.