Head of Marketing

Dakota; United States; On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary and equity

Health, dental, and vision insurance

Paid co-working space

Regular team events

Job summary

A forward-thinking fintech company is seeking a Head of Marketing to lead and own the go-to-market strategy. This remote position allows you to work closely with the CEO. Key responsibilities include developing marketing strategies across different business segments, establishing brand identity, and launching lead-generation initiatives. The ideal candidate has over 8 years of B2B or fintech marketing experience. The company offers competitive salary, equity, and various health benefits.

Qualifications

• 8+ years of experience in B2B or fintech marketing.
• Experience building marketing programs from initial concept to execution.
• Excellent written communication skills.

Responsibilities

• Own and lead marketing strategy for various segments.
• Define core positioning & messaging for Dakota.
• Launch content & thought leadership engine.
• Build lead-generation programs for qualified prospects.
• Establish marketing KPIs and optimize campaigns.

Skills

B2B marketing

Fintech marketing

Strategic planning

Lead generation

Job description

About Us

At Dakota, we’re building the next-generation global banking platform. Our mission is to empower businesses to operate globally by combining the best of crypto and traditional finance. Dakota already serves 500+ of business customers and processes billions in annualized transaction volume.

From day one, Dakota has been a fully remote company. Our lean but experienced team is distributed across North America and Europe, united by a deep sense of ownership, a relentless focus on our customers, and a commitment to expanding economic freedom worldwide.

Please note: Dakota is a remote-only, equal-opportunity employer. At this time, we are able to hire within the U.S., United Kingdom, Spain and Portugal.

About The Role

We’re looking for a Head of Marketing to own and lead go-to-market—everything from strategy to execution. This role is both strategic and hands‑on. You'll be the first full‑time marketing hire, working directly with the CEO.

What You’ll Do

• Own marketing strategy end‑to‑end across SMB, mid‑market, and enterprise segments

• Define and evolve core positioning & messaging that differentiates Dakota and resonates with our audience

• Shape and grow our brand: from visual identity to thought leadership presence

• Launch a content & thought leadership engine including customer stories, industry insights, newsletters, and product updates.

• Build predictable lead‑generation programs to deliver a steady pipeline of qualified prospects.

• Partner with product and sales to create GTM playbooks, onboarding flows, and upsell campaigns

• Drive partnerships marketing to extend reach through co‑marketing and ecosystem relationships

• Establish marketing KPIs, track performance, and optimize campaigns for impact

Who You Are

• A strategic operator with 8+ years of experience in B2B or fintech marketing

• You’ve built marketing programs from 0 to 1 (or 1 to 10) and know what good execution looks like

• Comfortable switching between positioning, partnerships, and campaign management

• Clear, crisp communicator—especially in writing

• Bonus: experience with crypto, banking‑as‑a‑service, or working with startup/VC ecosystems

What We Offer

• Engaging problems that increase economic freedom globally

• Competitive salary and equity

• Employee‑friendly equity terms (extended exercise)

• Remote work, no commuting to the office

• Paid co‑working space/desk at an office

• Health, dental, and vision insurance

• Regular team events and off‑sites