Head of Marketing

Adoreal; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading aesthetics company is seeking a remote marketing leader to drive brand growth and manage an international marketing team. The ideal candidate will have over 7 years of experience, a strong digital marketing background, and excellent leadership skills. Responsibilities include developing comprehensive marketing strategies, overseeing digital campaigns, and mentoring a high-performing team. This position requires a data-driven mindset and the ability to thrive in a fast-paced environment.

Qualifications

• 7+ years of experience in leading marketing teams, focusing on brand development, digital marketing, and performance marketing.
• Strong knowledge of consumer personas and market trends in aesthetics.
• Ability to build successful digital campaigns and drive customer engagement.

Responsibilities

• Develop and implement marketing strategies for brand awareness and customer acquisition.
• Lead digital marketing, including SEO, SEM, and content marketing.
• Build and mentor a high-performing marketing team.

Skills

Digital marketing expertise

Team leadership

Data-driven decision making

Excellent communication skills

Brand development

Tools

SEO tools

Digital analytics platforms

Performance marketing tools

Job description

Overview

Adoreal is leading a revolution in the aesthetics industry through Consumer-Led Aesthetics, bridging the gap between consumers and clinics with cutting-edge technology and personalized experiences. Our mission is to empower individuals to express their personal aesthetic goals confidently while supporting clinics with data-driven tools for growth. We aim to make aesthetics accessible to all by breaking down stigmas and improving consumer trust.

This is a remote US based position leading an international marketing team and clients.

Role & Responsibilities

• Strategic Leadership: Develop and implement a comprehensive marketing strategy to drive brand awareness, customer acquisition, and clinic onboarding across multiple markets (UK, US, and Europe).
• Oversee the development of our Marketing-as-a-Service offering, supporting partner clinics with tailored marketing strategies.
• Report directly to the President, contributing to executive decision-making and long-term growth planning.
• Brand Growth & Development: Own Adoreal’s brand positioning and messaging across all channels, ensuring consistency with our Consumer-Led Aesthetics mission.
• Build and grow Adoreal’s presence in the aesthetics space by leveraging the latest market trends, including non-invasive procedures and consumer personalization.
• Digital Marketing Execution: Lead the digital marketing strategy, including SEO, SEM, paid media, and content marketing, to drive growth and consumer engagement. Manage digital campaigns across various platforms, optimizing performance, cost-efficiency, and brand impact.
• Team Leadership: Build and mentor a high-performing marketing team, fostering innovation and accountability within the team. Encourage cross-functional collaboration with product, sales, and data science teams to align key business objectives.
• Data-Driven Decision Making: Utilize insights from Adoreal’s platform to optimize marketing strategies for both Adoreal and partner clinics. Set and track KPIs, ensuring consistent performance improvement across all marketing initiatives.
• Hands-On Execution: Dive into campaigns and projects when needed, ensuring that all marketing initiatives are executed with precision. If you can’t do it yourself, you’ll know who can.
• Proven track record (7+ years) in leading marketing teams, with a strong focus on brand development, digital marketing, and performance and growth marketing.
• Experience in the aesthetics, health, or beauty industry is a plus, but not required.
• Preferably from an agency background or a high-growth startup, with a demonstrated ability to thrive in dynamic and fast-paced environments.
• Ability to work in a fast-paced, dynamic environment with an entrepreneurial mindset.
• Strong knowledge of performance marketing tools and digital analytics platforms.
• Demonstrated ability to build and execute successful digital campaigns.
• Excellent leadership and communication skills with the ability to collaborate across functions.

Principles & Culture

• We do what is best for the company, not what is best for individuals of the company—we take pride in our work, but not in pride itself—the success of Adoreal is more important than our egos.
• We always share relevant information and admit our mistakes freely and openly (even when it is worrisome or uncomfortable to do so). Candid communication and a solution-oriented mindset is rewarded.
• We innovate by finding the right problems, then solving them. We thrive on change that minimizes complexity and improves situations for our stakeholders.
• We incentivize efficient results & people over process and focus only on the work that creates the most value for our stakeholders.
• We are quietly confident and openly humble, being tenacious in our quest to perform and inspire others with our thirst for excellence.
• We do not bow up and knock down—we care about our teammates and treat all of them with respect, regardless of their level within the company.
• We are steadfast in our pursuit to better our company, our colleagues, and ourselves. When we hire, we only hire people who bleed our principles and who will hopefully be our replacement one day.

Additional Information

At this time, Adoreal is not offering visa sponsorship for this position. Candidates must have current and valid authorization to work in the country where they are applying. We comply with all applicable employment and immigration laws and encourage applicants to verify their work authorization status before applying.

Adoreal is an equal opportunity employer committed to fostering a diverse, inclusive, and fair workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable law. Accommodations for disabilities are available upon request throughout the recruitment process.

*We are not working with search firms for this role, thank you*