Head of Marketing

Saas.group Inc.; United States; On-site; USD 100,000 - 150,000; Full time

Job summary

A technology company is looking for a Head of Marketing to lead their marketing function. This role involves driving brand awareness strategies, optimizing lead generation, and collaborating with sales teams. The ideal candidate will have over 5 years of B2B SaaS marketing experience, including leadership roles and a strong understanding of SEO and marketing automation. This is a unique opportunity to shape the company's marketing strategy.

Qualifications

• 5+ years of B2B SaaS marketing experience with at least 2 years in a leadership role.
• Proven track record of building and scaling lead generation programs in enterprise B2B environments.
• Strong understanding of technical SEO and web development markets.

Responsibilities

• Drive brand awareness strategy across digital channels and execute marketing campaigns.
• Own lead generation strategy, including inbound marketing, SEO, and conversion optimization.
• Collaborate with sales and partnerships teams for account-based marketing initiatives.

Skills

B2B SaaS marketing experience

Lead generation

Technical SEO

Marketing automation platforms

Multi-channel marketing programs

Education

Bachelor's degree in marketing, business, or related field

MBA preferred

Job description

A company is looking for a Head of Marketing to lead their marketing function within a unified go-to-market strategy.

Key Responsibilities

• Drive brand awareness strategy across digital channels and execute marketing campaigns to generate qualified leads
• Own lead generation strategy, including inbound marketing, SEO, and conversion optimization
• Collaborate with sales and partnerships teams to optimize lead quality and support account-based marketing initiatives

Required Qualifications

• Bachelor's degree in marketing, business, or related field; MBA preferred
• 5+ years of B2B SaaS marketing experience with at least 2 years in a leadership role
• Proven track record of building and scaling lead generation programs in enterprise B2B environments
• Strong understanding of technical SEO and web development markets
• Experience with marketing automation platforms and multi-channel marketing programs