Head of Marketing

Thunkable; San Francisco (CA); Hybrid; USD 150,000 - 250,000; Full time

Benefits offered by this job

Competitive salary ranging from $150,000 to $250,000

Unlimited Paid Time Off

Wellness and training budget

Opportunity to work remotely

Job summary

Thunkable is looking for a Director of Marketing to lead and oversee all marketing activities. This role focuses on developing Thunkable's marketing strategy and driving brand awareness to support user acquisition and sales growth. The ideal candidate will have extensive experience in marketing, including a strong background in demand generation and content strategy.

The role includes managing marketing budgets and aligning goals with business objectives, ensuring high visibility and impact within the company.

Qualifications

• 10+ years of marketing experience, preferably in SaaS or dev tools.
• Proven expertise in content strategy and demand generation.
• Exceptional storytelling and communication skills required.

Responsibilities

• Lead and oversee marketing activities and strategy.
• Develop demand generation campaigns for user acquisition.
• Own and execute content marketing strategies.

Skills

Content strategy

Demand generation

Data-driven marketing

Strong communication

Marketing automation platforms

Education

10+ years of marketing experience

2+ years in a leadership role

Tools

HubSpot

Google Ads

Meta

Job description

About Thunkable

Thunkable is the leading no-code platform that empowers users to design, develop, and deploy powerful, native mobile applications without writing a single line of code. Our mission is to make app development accessible to everyone, transforming passive consumers into active creators of technology. Founded in 2016 by Arun Saigal and Weihua Li, former members of the MIT App Inventor team, Thunkable has grown to support millions of users across 184 countries, including a quarter of Fortune 500 companies.

Role Overview

As the Director of Marketing at Thunkable, you’ll be responsible for leading and overseeing all of Thunkable’s marketing activities, including the development and implementation of Thunkable’s marketing strategy, budget management, and driving brand awareness and sales growth. You’ll be responsible for analyzing market trends, coordinating marketing campaigns, and aligning marketing goals with overall business objectives.

Key Responsibilities

• Demand & Lead Generation
  • Develop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts.
  • Own performance marketing and conversion funnels from top‑of‑funnel awareness to post‑signup activation.
• Growth & Analytics
  • Define and track KPIs to evaluate campaign performance and channel ROI.
  • Move fast, iterate often, generate high‑quality leads and improve conversion to paid users.
• Leadership & Strategy
  • Own Thunkable’s marketing roadmap and budget. Prioritize impact.
  • Report directly to the CEO. This is a leadership role with high visibility and high impact.
• Content & Communications
  • Own and execute our content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority.
  • Partner with Product and Customer Success to communicate the value of our features to developers, educators, and emerging tech creators.
  • Build compelling narratives across channels to position Thunkable as a leader in no‑code and AI‑powered development.

Required Qualifications

• Experience in Marketing
  • 10+ years of marketing experience, with 2+ years in a leadership or team lead role—preferably in SaaS, or dev tools.
  • Proven expertise in content strategy, demand generation, and full‑funnel growth.
• Experience in Data Analytics
  • A strong understanding of data‑driven marketing and performance metrics (SEO, CAC, CVR, LTV, etc.).
• Exceptional storytelling and communication skills
  • Ability to turn product features into movement‑worthy messages.
• Experience with marketing automation platforms
  • Experience in HubSpot, Google Ads, Meta, etc. and analytics tools.
• Excellent Communications Skills
  • Strong writing and verbal communication skills, with the ability to create short‑form, conversion‑driven copy.

Preferred Qualifications

• Experience in No‑Code Platforms
  • Familiarity with no‑code or low‑code development platforms.
• Start‑Up Experience
  • Prior experience in start‑up experience a plus.
• Software Experience
  • Experience with tools like HubSpot, Webflow, and Brevo a plus.

Life at Thunkable

Thunkable is on a mission to democratize app development and empower everyone to build without writing a single line of code. Our platform enables anyone to build and publish their iOS and Android apps for free. Today, non‑engineers use Thunkable to prototype and share new ideas, develop proofs‑of‑concept for their own digital business, and design and ship their own ad‑supported and premium apps. Thunkable was incubated at Google Research and MIT. We are backed by Lightspeed, NEA, Owl Ventures, SV Angel, and Y‑Combinator. Our founders are MIT engineers who want to extend the power and fun of creation to people who don’t code. Joining Thunkable means joining a team of passionate, entrepreneurial and friendly people with different backgrounds, shared ideas, and similar goals.

Benefits

• Competitive salary ranging from $150,000 to $250,000 per year in San Francisco, with adjustments based on location and qualifications.
• Equity and benefits tailored to location.
• Unlimited Paid Time Off.
• Wellness and training budget.
• Work where you want: a San Francisco office is available, but employees can work across several cities, countries, and time zones, with a focus on locations within a maximum two‑hour difference from San Francisco, New York, or Dublin.
• Shared values of creativity, openness, transparency, persistence, and entrepreneurialism.
• Opportunities to acquire new abilities, interact with customers, enhance products, or learn design, encouraging growth to reach full potential.

Equal Employment Opportunity

Thunkable is an equal opportunity employer and a pleasant and supportive place to work. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply.