Head of Marketing

Talently (United States); San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Beltic is building the trust layer for the next generation of AI agents and seeks a Head of Marketing to define positioning, ICPs, and buyer narratives for a technical B2B audience in a fast-moving startup. The role requires hands-on leadership, strong storytelling, and readiness to be the public face of the company.

You will translate complex concepts into clear value propositions, drive GTM decisions with founder-level involvement, and establish a lightweight marketing infra to scale

Qualifications

• 4–6 years of experience in startup marketing roles.
• Proven track record of scaling revenue through marketing.
• Experience marketing a highly technical B2B product.
• Strong product-marketing instincts and ability to understand complex buyers.
• Public speaking and event presence with buyers.
• Excellent writing and storytelling, turning founder expertise into content.
• Experience using AI for GTM execution.
• Hands-on, small-team environment.

Responsibilities

• Refine Beltic’s positioning, ICPs, personas, use cases, and buyer narratives as the product and market evolve.
• Translate complex technical concepts into clear, differentiated narratives for enterprise audiences.
• Join prospect, design-partner, customer conversations, and turn learnings into messaging and GTM decisions.
• Draft and edit founder posts, articles, POVs, and technical explainers, and build an editorial cadence.
• Be Beltic’s public voice: speak at conferences, panels, podcasts, media and analysts.
• Build a distribution strategy across founder channels, LinkedIn, X, newsletters, events, and partners.
• Cultivate a network of practitioners, advocates, advisors, and partners, and organize executive dinners and roundtables.
• Set up lightweight marketing infrastructure (HubSpot), lead capture, event tracking, and follow-up workflows.
• Help build Beltic’s first cohort of design partners.

Skills

Startup marketing

Revenue growth

Public speaking

Content writing

GTM strategy

AI GTM

Tools

HubSpot

Job description

Beltic is building the trust layer for the next generation of AI agents.

As AI agents increasingly act on behalf of humans, businesses need a reliable way to verify who is behind an agent, what permissions it has, and whether it can be trusted. Our mission is to create the identity infrastructure that enables organizations to safely interact with autonomous agents.

This is an opportunity to join at an early stage and work directly with company leadership to define and build a completely new product category.

You are the person they are looking for if you have...

• 4–6 years of experience in startup environments, in hands-on marketing roles within small teams.
• A proven track record of scaling revenue through marketing.
• Experience marketing a highly technical B2B product in an early or evolving market (developer infrastructure, security, identity, fintech/payments, APIs/platforms, or enterprise AI infrastructure).
• Strong product-marketing instincts and the ability to quickly understand complex products, buyers, and ecosystems.
• Confidence and credibility as a public speaker, and the desire to be in front of the room on stages, panels, and podcasts, and with buyers.
• Excellent writing, editing, and storytelling skills, with the ability to personally turn founder expertise into compelling content.
• Demonstrated experience using AI for GTM execution, with real use cases and proven workflows.
• A highly hands-on approach and comfort operating without a large team or an established playbook.
• Availability to work in person in San Francisco every day for the first 3 months, or readiness to relocate.

They will be even more excited if you have...

• Experience in identity, security, or AI products.
• A previous Head of Marketing title.
• Experience building communities, practitioner networks, executive dinners, or advisory groups.
• Experience cultivating advocates, thought leaders, and ecosystem partners.
• Familiarity with HubSpot or similar lightweight marketing infrastructure

As a Head of Marketing, the company expects you to perform the following tasks:

• Refine Beltic’s positioning, ICPs, personas, use cases, and buyer narratives as the product and market evolve.
• Translate complex technical concepts into clear, differentiated narratives for enterprise audiences.
• Join prospect, design-partner, customer, and ecosystem conversations, and turn those learnings into messaging and GTM decisions.
• Personally draft and edit founder posts, articles, POVs, and technical explainers, and build a consistent editorial cadence.
• Be a public voice for Beltic: speak at conferences, join panels and podcasts, host webinars and roundtables, and represent the company with media and analysts.
• Build a distribution strategy across founder channels, LinkedIn, X, communities, newsletters, events, media, and partners.
• Cultivate a network of practitioners, advocates, advisors, and partners, and organize executive dinners and roundtables.
• Set up lightweight marketing infrastructure (e.g., HubSpot), lead capture, event tracking, and follow-up workflows.
• Help build Beltic’s first cohort of ~10 design partners.