Head of Marketing

Surfline\Wavetrak, Inc.; San Diego (CA); Remote; USD 150,000 - 220,000; Full time

Job summary

A leading subscription-based company is seeking a Head of Marketing to lead their marketing function. This role involves developing strategies for subscriber growth and retention while leading a high-performing team. Candidates should have substantial experience in consumer subscription marketing and impactful leadership in fast-paced environments. The role offers a salary range of $150,000 - $220,000 and a comprehensive benefits package.

Benefits

100% company-paid healthcare

401(k) plan and match

'Use What You Need' PTO

Qualifications

• 8+ years in consumer marketing, ideally within a subscription business.
• Proven success scaling multi-channel campaigns that drive measurable subscriber growth.
• Strong growth marketing skills, particularly in product-led growth.

Responsibilities

• Develop and execute the marketing strategy to drive subscriber growth.
• Partner with product teams to optimize subscription funnel economics.
• Design lifecycle marketing strategies to reduce churn and increase engagement.

Skills

Consumer subscription marketing

Product-led growth

Cross-functional leadership

Campaign scaling

Job description

As Surfline's Head of Marketing, you'll lead our marketing function and own strategies that drive subscriber growth, retention, and brand strength. You'll oversee a high-performing team, collaborate cross-functionally, and balance big-picture vision with hands-on execution.

We’re looking for someone with deep experience in consumer subscription marketing and product-led growth. You thrive in fast-moving environments, operate with a strong sense of ownership, and are motivated by impact, not activity. We’re open to considering candidates at either the Director or VP level, depending on experience and alignment with internal competencies.

Under Surfline’s “Work from Anywhere” policy, this position may be performed on a full-time remote basis from a variety of locations in the US, with the Pacific Timezone preferred.

What You’ll Do:

• Develop and execute the overall marketing strategy to drive subscriber growth, engagement, and retention
• Partner with product, data, and finance teams to be the voice of the customer and help optimize subscription funnel economics to improve customer lifetime value
• Lead, mentor, and grow a high-performing marketing team with a culture of curiosity, testing and outcomes

Brand & Communications

• Elevate the brand through consistent messaging, storytelling, and positioning
• Work closely with the rest of the organization to elevate and market specific product features and benefits that drive differentiation in the marketplace
• Evaluate and pursue partnerships that can drive brand awareness and performance through 3rd party channels and budgets
• Ensure all marketing efforts align with the company’s mission and values

Aquisition & Growth

• Test and optimize paid acquisition channels (digital, partnerships, affiliate, SEO, content, etc.) based on specific CPA and lifetime value parameters
• Manage non-media channels (SEO, GEO, ASO) to drive organic acquisition
• Test, measure, and scale new customer journeys that drive trial-to-conversion metrics

Retention & Lifecycle

• Design and implement lifecycle marketing strategies (including email, push, in-app, and loyalty programs) to reduce churn and increase engagement
• Partner with product teams to improve onboarding and user journeys that drive adoption and stickiness
• Use segmentation and personalization to improve conversion and retention

Data & Insights

• Define and track KPIs such as CAC, LTV, conversion rates, churn, and marketing ROI
• Leverage data, experimentation, and insights to continuously improve performance
• Present clear and actionable reporting to the executive team

What We’re Looking For:

• 8+ years in consumer marketing, ideally within a subscription business
• Proven success scaling multi-channel campaigns that drive measurable subscriber growth
• Strong growth marketing skills, particularly in product-led growth, funnel optimization, and growth loops
• Expertise across acquisition, lifecycle, brand, and product marketing
• Strong communicator and cross-functional leader with a track record of influence and impact
• Hands-on, resourceful, and comfortable navigating ambiguity in fast-paced environments
• Creative sensibility with an eye for brand, storytelling, and design

You May Also Have:

• Strong surf intuition and passion for the ocean - you speak the culture of surfing and/or other nearshore ocean verticals
• Experience scaling brands in international markets
• Background in consumer tech, sports, lifestyle, or media

The base salary range for this position is $150,000 - $220,000. In addition, Surfline offers a competitive and comprehensive benefits package including 100% company-paid healthcare (medical, dental, and vision), a 401(k) plan and match, 'Use What You Need' PTO and more.

Surfline Wavetrak is dedicated to bringing people together across the globe, and we champion and encourage those who bring different perspectives, ideas, and creativity. At Surfline Wavetrak, we recruit, employ, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, gender identity, gender expression, age, veteran status, and any other protected status.