Head of Marketing

ATG Entertainment USA; San Antonio (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work environment

Healthcare, vision, and dental plans

Life and disability insurance

Paid Parental Leave

401(k) Matching

Wellness reimbursement

Employee Assistance Program

Pre-Tax FSA, Dependent Care FSA

Job summary

ATG Entertainment USA is seeking a Head of Marketing for One-Night Content (Music, Comedy & Events) in the United States. You will lead North American marketing across venues with capacities from 800 to 6,500, including Kings Theatre, Majestic Theatre and others.

You will own relationships with promoters, agents and managers, supervise a team of 7 marketers, and drive ticket sales, occupancy and revenue while shaping category strategy and local execution.

Qualifications

• 8+ years of marketing experience in live events, with the majority in music, comedy or ticketing at a venue, promoter, agency or ticketing company.
• 3+ years leading and developing marketing teams, including hiring, giving feedback, and holding career-progression conversations.
• A track record of building show and tour marketing plans that apply audience insights and achieving ticket sales and occupancy targets.
• Experience owning marketing budgets and show settlements.
• A strong grasp of digital and paid media, marketing attribution and show-level performance metrics.
• Confidence using AI tools in your own work and scaling them across a team.

Responsibilities

• Own the strategy for one-night programming, setting priorities and marketing direction to drive ticket sales, occupancy and revenue targets.
• Build frameworks, campaign templates and playbooks covering the full show cycle that the team can adapt to each show and tour.
• Own the one-night marketing budget, approving media plans, creative and spend to ensure efficiency and consistency across venues.
• Oversee marketing settlement for one-night shows, ensuring spend is accurately tracked, reconciled and recovered.
• Act as the bridge between national brand strategy and local execution, ensuring every one-night campaign is high-impact, timely and on-brand.
• Track results by genre, venue and tour; lead post-show reviews and feed insights into future planning.

Skills

Live events marketing

Team leadership

Budget management

Digital & paid media

AI tools usage

Multi-venue coordination

Job description

POSITION: Head of Marketing - One-Night Content (Music, Comedy & Events)

LOCATION: San Antonio, TX; Sugar Land (Houston), TX; Detroit, MI; New Orleans, LA (ONLY APPLY IF YOU LIVE IN ONE OF THESE LOCATIONS)

HOURS: Full-Time, Non-Union

About The Position

Reporting to the VP of Marketing, you will lead one-night marketing strategy across North American venues with capacities ranging from 800 to 6,500, covering music, comedy, and other live events. Venues include Kings Theatre in Brooklyn, Majestic Theatre in San Antonio, Saenger Theatre in New Orleans, Smart Financial Centre in Sugar Land (Houston), and more.

You will be the senior marketing relationship owner for major promoters, agents and managers and lead a team of 7 marketers, setting category strategy informed by occupancy and ATP targets. You will be accountable for marketing performance, ticket sales and marketing spend across all one-night events, driving revenue across the portfolio.

The role sits at the center of how ATG Entertainment grows its live music, comedy and events business: shaping why artists and promoters choose our venues and how audiences discover our shows.

Key Responsibilities

Strategy and Marketing Direction

• Own the strategy for one-night programming, setting priorities and marketing direction to drive ticket sales, occupancy and revenue targets
• Build frameworks, campaign templates and playbooks covering the full show cycle (announce, pre-sale, on-sale and late-sale) that the team can adapt to each show and tour
• Own the one-night marketing budget, approving media plans, creative and spend to ensure efficiency and consistent across venues
• Oversee marketing settlement for one-night shows, ensuring spend is accurately tracked, reconciled and recovered
• Act as the bridge between national brand strategy and local execution, ensuring every one-night campaign is high-impact, timely and on-brand
• Track results by genre, venue and tour
• Lead post-show reviews, capturing what worked and feed insights into future planning
• Partner with Ticketing and Revenue Management on pricing, discount and comp strategy, presales and CRM to maximize sell-through

Digital, Media and Innovation

• Drive adoption of AI, workflows (e.g., Monday.com), and insight tools to scale campaign delivery and streamline how the team works

Partnerships

• Serve as the senior marketing contact for major promoters, agents, managers and artist teams, building trust and aligning on campaign goals
• Support the Programming team in winning new bookings by showcasing ATG Entertainment's marketing capability, audience data and results
• Build strong relationships with venue GMs, tour marketers and the Programming team to align on goals and success metrics
• Manage relationships with media agencies and vendors
• Identify marketing opportunities with ticketing partners such as Stubhub

Managing the Team

• Lead, coach, and develop the one-night marketing team, including Senior Marketing Leads, Marketing Leads, and Marketing Coordinators.
• Set clear goals, priorities, and performance expectations for each team member, and hold regular check-ins and reviews.
• Divide shows across the team to ensure even workload, skill development, and clear ownership, and define a process for splitting tour marketing and local show coverage.
• Identify performance gaps and support improvement through coaching, resources, or escalation to the VP of Marketing when needed.
• Partner with the VP of Marketing on team structure, headcount planning, and long-term development.

Experience And Skills

• 8+ years of marketing experience in live events, with the majority in music, comedy or ticketing at a venue, promoter, agency or ticketing company
• 3+ years leading and developing marketing teams, including hiring, giving feedback, and holding career-progression conversations
• A track record of building show and tour marketing plans that apply audience insights and achieving ticket sales and occupancy targets
• Experience owning marketing budgets and show settlements
• A strong grasp of digital and paid media, marketing attribution and show-level performance metrics
• Confidence using AI tools in your own work and scaling them across a team
• Experience building processes, capability and culture in a team across multiple venues and markets

Benefits

• Hybrid work environment (blend of in-office and at-home days)
• Healthcare, vision, and dental plans with contributions from the company
• Life and disability insurance
• Paid Parental Leave
• 401(k) Matching
• Gyms, wellness and financial wellbeing reimbursement through Husk
• Employee Assistance Program
• Pre-Tax FSA, Dependent Care FSA, and Commuter Benefits

ATG Entertainment: Passion Behind Performance

Our expertise and capabilities enable producers and other creatives to bring their visions to life and create unforgettable performances for audiences, presented in our landmark venues and delivered with exceptional hospitality. ATG Entertainment is a world leader in live entertainment. Our portfolio of venues includes historic theatres, modern live music arenas, studio theatres, cinemas and conference spaces. ATG Entertainment own, operate or program 73 of the world's most iconic venues across the UK, the US and Continental Europe entertaining over 18 million audience members each year.

Through our in-house Production companies and working closely with third-party top producers and promoters ATG presents over 15,000 live performances annually, including Cabaret at the Kit Kat Club, Stranger Things: The First Shadow, Moulin Rouge, The Lion King, Harry Potter and the Cursed Child and Starlight Express as well as popular music and comedy shows.

ATG also operates a leading ticketing platform processing more than 18 million tickets each year for musicians, plays, concerts, comedy shows and a variety of other live events. ATGtickets.com attracts more than 55 million unique visitors annually. Headquartered in London and Woking, the company also has offices in New York and Cologne.

It is the passion of our teams, that cover every discipline across the live entertainment industry, that underpins our continuing strategic growth and success. Learn more about ATG Entertainment, visit www.atgentertainment.com/