Head of Marketing

Aeropay; Chicago (IL); On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental & Vision Coverage

Maternity/Paternity Leave

401(k) Employer Match

Flexible PTO

Job summary

A fintech company in Chicago is seeking a Head of Marketing to develop and scale a revenue-driven marketing engine. The role involves collaborating with executive leadership to refine strategies and execute marketing programs targeted at driving measurable pipeline growth. The ideal candidate should have 7–12+ years of marketing leadership experience, proven success in B2B environments, and a strong understanding of performance marketing. This in-office role includes benefits like comprehensive medical coverage and flexible PTO.

Qualifications

• 7–12+ years of marketing leadership and people management experience.
• Proven experience in B2B and either B2B2C or B2C environments.
• Exposure to building demand engines at growth-stage companies.
• Exposure to building demand engines at growth-stage companies.
• High comfort levels in partnering closely with sales and executive leadership.
• Strong understanding of performance marketing and measurable ROI.
• Ability to operate in a hands-on capacity without dependency on large teams or external agency partners.
• Ability to thrive in lean, fast-moving organizations.
• Experience in fintech, payments, open banking, gaming, lending and/or regulated industries is strongly preferred

Responsibilities

• Collaborate with Revenue leadership to refine positioning and strategy.
• Develop and execute marketing strategies for measurable growth.
• Lead marketing strategy for future consumer applications.
• Ensure marketing initiatives align with pipeline and revenue objectives.
• Build a Revenue‑Driven Demand Engine: Develop and execute marketing strategies that drive measurable pipeline growth.
• Implement disciplined attribution models across the funnel.
• Track and optimize CAC, LTV and conversion performance.
• Drive SEO, paid media and emerging AI search visibility initiatives.
• Strengthen Product & Vertical Marketing: Develop clear, differentiated positioning by vertical.
• Create compelling messaging frameworks and competitive narratives.
• Support product launches and feature rollouts.
• Equip the Revenue team with materials that shorten sales cycles and increase win rates.
• Launch & Scale Early‑Stage Consumer Initiatives: Lead marketing strategy for future consumer applications.
• Design acquisition, activation and retention programs.
• Align consumer growth initiatives with B2B adoption strategy.
• Monitor and optimize performance marketing metrics.
• Lead a Best‑in‑Class Team: Manage a lean, high‑performance marketing team across content, product marketing and design.
• Contribute directly and meaningfully to the professional and personal growth of the Marketing team.
• Operate with urgency, accountability and measurable outcomes.

Skills

Marketing leadership

B2B marketing

Performance marketing

Attribution models

Team management

Fintech industry knowledge

sales collaboration

growth marketing

Job description

About Us

We have been recognized as one of Built In Chicago’s Best Startups to Work for in 2026!

Aeropay is a financial technology company modernizing money movement with pay by bank solutions. Headquartered in Chicago and backed by leading investors, Aeropay enables businesses to accept compliant, cashless payments through direct bank-to-bank (ACH) transfers, eliminating card fees and outdated payment rails. Powering online checkouts, in-store transactions and embedded payments, Aeropay’s flexible APIs and integrations are built on a secure and scalable infrastructure with compliance at the core. In industries where risk mitigation and user experience matter most, our platform gives our partners a faster, safer and more intuitive way to pay.

Aeropay is redefining what it means to pay—and get paid—by bank.

Position Overview

We are hiring a Head of Marketing to build and scale a revenue‑aligned marketing engine across B2B, B2B2C and emerging consumer initiatives. This role will partner closely with the Head of Revenue and CEO to refine positioning, ICPs, support vertical GTM strategy and translate commercial priorities into measurable marketing programs.

Marketing at Aeropay exists to accelerate revenue. This is not a brand‑only role. This is a builder role for someone who understands performance marketing, attribution and pipeline contribution.

Key Responsibilities

Partner on GTM & ICP Refinement

• Collaborate closely with Revenue leadership to refine ICP definitions and vertical strategy
• Translate GTM playbooks into targeted marketing programs
• Support sales enablement and positioning across priority industries
• Ensure marketing initiatives align with pipeline and revenue objectives

Build a Revenue‑Driven Demand Engine

• Develop and execute marketing strategies that drive measurable pipeline growth
• Implement disciplined attribution models across the funnel
• Track and optimize CAC, LTV and conversion performance
• Drive SEO, paid media and emerging AI search visibility initiatives

Strengthen Product & Vertical Marketing

• Develop clear, differentiated positioning by vertical
• Create compelling messaging frameworks and competitive narratives
• Support product launches and feature rollouts
• Equip the Revenue team with materials that shorten sales cycles and increase win rates

Launch & Scale Early‑Stage Consumer Initiatives

• Lead marketing strategy for future consumer applications
• Design acquisition, activation and retention programs
• Align consumer growth initiatives with B2B adoption strategy
• Monitor and optimize performance marketing metrics

Lead a Best‑in‑Class Team

• Manage a lean, high‑performance marketing team across content, product marketing and design
• Contribute directly and meaningfully to the professional and personal growth of the Marketing team
• Operate with urgency, accountability and measurable outcomes

Qualifications

• 7–12+ years of marketing leadership and people management experience
• Proven experience in B2B and either B2B2C or B2C environments
• Fluency in CAC, LTV, attribution models and funnel optimization
• Exposure to building demand engines at growth‑stage companies
• High comfort levels in partnering closely with sales and executive leadership
• Strong understanding of performance marketing and measurable ROI
• Ability to operate in a hands‑on capacity without dependency on large teams or external agency partners
• Ability to thrive in lean, fast‑moving organizations
• Experience in fintech, payments, open banking, gaming, lending and/or regulated industries is strongly preferred

How Success Will Be Measured

• Increased marketing‑sourced and marketing‑influenced pipeline
• Improved funnel visibility and attribution discipline
• Clear vertical positioning aligned with GTM strategy
• Successful consumer app launch with defined performance metrics
• Strong collaboration with Revenue and executive leadership

Working Location, Compensation & Benefits

• This role is expected to be in office at Aeropay’s Chicago HQ a minimum of three days per week prior to 4/6/26 and Monday through Thursday following 4/6/26
• Benefits Offered:
  • Comprehensive Medical, Dental & Vision Coverage
  • Maternity/Paternity Leave
  • 401(k) Employer Match
  • Flexible PTO

NOTE

This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.

Equal Opportunity Statement

Aeropay is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation and the overall success of our business. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, parental status, genetic history, political affiliation or any other status protected by the laws or regulations in the locations in which we operate.